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Blue Giant

Creative & Production
Open roles
0
Founded
N/A
Employees
11-50
Offices
1

About Blue Giant

Blue Giant is a Los Angeles-based commercial production company and creative studio working on live-action advertising, branded entertainment, music videos and digital campaigns. Its work combines brand storytelling with narrative short films, promotional mockumentaries and entertainment marketing content. The company coordinates productions internationally from its Los Angeles base.

The studio offers an end-to-end production service, developing concepts and scripts before moving through storyboarding, casting, production planning and principal photography. Its post-production capabilities include editorial, sound design and mixing, color grading, broadcast mastering and final delivery. This scope allows Blue Giant to handle projects from the initial creative idea through finished campaign assets.

Commercials and branded entertainment

Blue Giant's portfolio spans consumer products, entertainment, music, tourism, agriculture, professional services and gaming. Its commercial work includes Theragun's There's Only One You, filmed at the Wilson Football Factory; Meguiar's A Man and His Truck and Perfect Clarity; and The Cottle Firm's regional television campaign Don't Be a Dummy. Digital projects include Spotify and Rebecca Minkoff's Find the One, California Certified Organic Farmers' Choose Your Farmer campaign for Roku, and Epic Games' Team Evolve for Fortnite Summer Block Party.

Entertainment marketing

The studio's documented early work includes Disney marketing productions from around 2012–2013. Its entertainment portfolio includes Garlan Hulse: Where Potential Lives, a promotional mockumentary for Wreck-It Ralph, and the accompanying featurette Bit by Bit: Creating the Worlds of Wreck-It Ralph.

Other projects include The Magic of the Glass Slipper, a Christian Louboutin and Disney short connected to Cinderella; Black Is the New Pink and Aurora: Becoming a Beauty for Maleficent; and Carly Rae Jepsen's Part of Your World music video. Tourism and destination work includes Samoa Tourism's Visit Samoa, Aulani's Lava Live, and Once Upon a Parade with Sarah Hyland for Walt Disney World.

More about Blue Giant

Leadership

  • As of October 2026, the studio is led by Executive Creative Director M. David Melvin and Executive Director Malia Fields.
  • Melvin is a director and writer whose individual credits include projects for Disney, Warner Bros., Paramount and Universal.

Production model

The company describes a flexible staffing model: a core team of directors, producers, editors and production specialists scales production crews according to each project's needs. External partner facilities used for remote shoots support international production without constituting additional company offices.

Campaign recognition

The Theragun commercial There's Only One You was named to Extra's “Most Talked About” Super Bowl ads list.

Notable credits

18 credits
  • Theragun — There's Only One You
  • Wreck-It Ralph — Garlan Hulse: Where Potential Lives
  • Wreck-It Ralph — Bit by Bit: Creating the Worlds of Wreck-It Ralph
  • Christian Louboutin + Disney — The Magic of the Glass Slipper
  • Maleficent — Black Is the New Pink
  • Maleficent — Aurora: Becoming a Beauty
  • Disney + Carly Rae Jepsen — Part of Your World
  • California Certified Organic Farmers — Choose Your Farmer
  • California Certified Organic Farmers — Organic Farm to School
  • Spotify + Rebecca Minkoff — Find the One
  • The Cottle Firm — Don't Be a Dummy
  • Meguiar's — A Man and His Truck
  • Meguiar's — Perfect Clarity
  • Northrop Grumman — Digital Diplomat
  • Disney Parks & Resorts / Aulani — Lava Live
  • Samoa Tourism — Visit Samoa
  • Walt Disney World + Sarah Hyland — Once Upon a Parade
  • Epic Games / Fortnite — Team Evolve

Offices

Where Blue Giant is based

1 location
  • Los Angeles Headquarters

    Headquarters
    Los Angeles, California, United States

    Company headquarters and operating studio base for creative development, live-action production and post-production management.

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