Blind
- Open roles
- 0
- Founded
- 1995
- Employees
- 11-50
- Offices
- 0
About Blind
Blind is a brand strategy, design and motion graphics studio founded by Chris Do in December 1995. Based historically in Santa Monica, California, it developed from a two-person boutique into a multidisciplinary commercial production business, combining graphic design, animation, live-action direction and visual effects. Its commercial client operations were phased out between 2016 and 2018 as Do shifted his focus toward creative business education.
Across more than two decades of agency work, Blind created visual identities, advertising campaigns, broadcast graphics, promotional films and title sequences. Its practice connected design and storytelling across television, film, music, interactive media and commercial communications. The studio worked for technology, automotive, entertainment and consumer brands, including Microsoft, Xbox, Nike, Sony PlayStation, Electronic Arts, Google, Audi and Mitsubishi Motors.
Design and moving-image work
Blind's production capabilities encompassed 2D and 3D animation, motion design, editorial post-production and live-action directing. Its portfolio included main title design for Eraser, The Island of Dr. Moreau and Celtic Pride, alongside promotional launch campaigns for Showtime's United States of Tara. Music-related projects included Gnarls Barkley's Crazy and The Cinematic Orchestra's Lilac Wine, produced for Dr. Martens' fiftieth anniversary.
Commercial assignments ranged from PlayStation 2 launch spots and Xbox identity packages to American Airlines' Journey for the Shanghai World Expo and a cinematic launch project for THQ's MX vs ATV Alive. These projects reflected the studio's combination of design, animation and commercial filmmaking.
Strategic evolution
In late 2016, Blind repositioned its practice toward brand strategy and business design, extending its established production work into discovery, visual identity and digital experiences. Its services also included user experience design and creative direction.
The subsequent transition redirected the team's production resources and attention toward The Futur, a legally separate education venture founded by Do. Blind ceased accepting commercial client work by 2018. Its historical agency portfolio remains distinct from the educational business that became the team's operational focus.
More about Blind
Discovery method
Blind developed a proprietary CORE brand discovery framework as part of its move into strategy-led design.
Historical collaborators and education
- The late-2016 strategy transition involved digital leaders Ben Burns, Matthew Encina and Greg Gunn. These are historical associations, rather than confirmation of current executive appointments.
- Chris Do began video-based business design education in 2014 with Jose Caballer through The Skool, before independently developing The Futur in 2016.
- A 2017 interview described Matthew, Greg and Ben writing, producing and appearing in educational segments for The Futur while the legally separate businesses shared space.
Recognition
The music video for Gnarls Barkley's Crazy received MTV Video Music Awards for Best Direction and Best Editing. These were awards for the video, rather than evidence of individual awards to every studio contributor.
Notable credits
11 creditsOffices
Current and former locations of Blind
- New York, United States
New York office
Former officeAbout this office
Former creative branch, historically led by Creative Director Richard Eng. The report identifies it as a closed branch without establishing a closure year.
- 1702 Olympic Blvd, Santa Monica, CA 90404Santa Monica, California, United States
Santa Monica office
Former officeAbout this office
Historical overall headquarters. Blind's client-facing agency operations ceased, and the premises were repurposed for The Futur; physical closure of the building is not established.
Open roles
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