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Bit Fry Game Studios, Inc.

Games & Interactive
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Founded
2013
Employees
1-10
Offices
1

About Bit Fry Game Studios, Inc.

Bit Fry Game Studios, Inc. is an independent developer and publisher associated with arcade-action sports games. Founded in September 2013 by Benjamin Freidlin, the studio combined athletes from different professional sports within crossover games, pairing licensed identities with fast-paced, accessible competition. Its development work encompassed mobile, PC and console platforms, competitive online multiplayer and, later, Web3 sports gaming.

Arcade sports crossovers

The studio’s principal franchise, Ultimate Rivals, brought together athletes through agreements with major sports leagues and player associations. Its approach allowed players from different sporting backgrounds to compete within the same arcade sports setting, rather than restricting each game’s roster to a single league.

Ultimate Rivals: The Rink launched on Apple Arcade in December 2019. The basketball follow-up, Ultimate Rivals: The Court, followed on Apple Arcade in July 2021, with a Steam beta also documented. Together, these projects established the studio’s focus on combining sports licensing, accessible action and multiplayer competition.

Later development

Following substantial staff layoffs in late 2021, Bit Fry shifted toward Web3 sports gaming during 2022–2023. It reworked assets into Infinite Victory, a competitive three-on-three arcade sports crossover developed in partnership with Immutable Games. A playable demonstration appeared at Gamescom in August 2023.

The supplied company history records that both Ultimate Rivals games were withdrawn from Apple Arcade in fall 2021. Public development and marketing activity subsequently stalled after the Infinite Victory demonstration, executives moved to other roles, and the company’s former official domain lapsed. By the research date in October 2026, the studio was effectively dormant.

More about Bit Fry Game Studios, Inc.

Founding and creative influences

Founder Benjamin Freidlin previously worked in quantitative systems development. Initial angel backing came from former Boston Red Sox partner and vice-chairman Les Otten. The studio’s arcade sports influences included NBA Jam, NFL Blitz and Arch Rivals.

Licensing model

The report identifies licensing and image-rights agreements spanning the NHL, NHLPA, NBA, NBPA, MLB, MLBPA, NFLPA, WNBPA and USWNTPA, alongside an exclusive individual license for Wayne Gretzky. This combination enabled cross-sport athlete rosters.

Funding

In February 2020, Bit Fry raised $3.5 million in a round co-led by BITKRAFT Esports Ventures and 1UP Ventures. Participants included David Stern, Ryan Howard and Dugout Ventures.

Historical leadership

During the 2022–2023 Web3 pivot, the report identifies Chris Mate as CEO and Todd Zeile as Chief Strategy Officer. These are historical roles; the report does not establish current executive appointments.

Notable credits

3 credits
  • Ultimate Rivals: The Rink
  • Ultimate Rivals: The Court
  • Infinite Victory

Offices

Current and former locations of Bit Fry Game Studios, Inc.

2 locations

  • Portsmouth office

    Portsmouth, New Hampshire, United States

  • New York office

    Former office
    New York, United States

    Historical satellite executive and production presence; the report states that studio operations have ceased.

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