Binalogue

Binalogue is an independent international creative agency and audiovisual production company working across advertising, entertainment marketing, branding and interactive design. Founded by directors David Carrizales and Marcus Stenbeck, it combines creative development with production, bringing live-action filmmaking, motion graphics, animation and digital experiences into a multidisciplinary practice.

The partnership began in Sydney in 2000, developing live visual engines and motion art for the electronic music scene. European operations followed, with legal incorporation in Spain in 2006. Its name brings together the ideas of “binary” and “analogue,” reflecting the studio’s combination of digital production and physical, cinematic work. Today, its integrated branches connect projects across Europe, North America and Latin America.

From strategy to production

The studio organizes its offering into five practice areas: strategy, branding, campaigns, interactive and content. Its strategic work includes brand definition, positioning and campaign planning. Branding projects encompass naming, visual identities, design systems, brand guidelines, title treatments and television channel identities.

Campaign production spans concept development, entertainment launches, key art, live-action shoots, photography, social campaigns, experiential activations and out-of-home implementation. Interactive work includes websites, e-commerce, digital platforms, UX/UI design and WebGL experiences. Content production extends from animation and branded films to documentaries, fiction, music videos and scriptwriting.

Entertainment, brands and digital experiences

Binalogue works with streaming platforms, broadcasters, music services and brands across sports, apparel, retail, automotive and cultural sectors. Its entertainment work includes campaign, branding and titles for Netflix’s Secuestro del Vuelo 601, alongside launch campaigns and digital work for the A Través film series.

Other projects demonstrate the range of its production practice: an interactive digital museum for Nike Football and LaLiga, a carsharing web platform and branding for Spotify and Volkswagen, and IKEA’s Casårbol interactive campaign. Across these formats, the studio combines brand communication, visual storytelling and technical digital development within a full-service creative and production offering.