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Billy Goat Entertainment

Games & Interactive
Open roles
0
Founded
2010
Employees
1-10
Offices
1

About Billy Goat Entertainment

Billy Goat Entertainment is an independent video game developer based in Belfast, Northern Ireland, creating comedic experiences for consoles and PC. Founded in August 2010, the company initially produced commercial 3D animation and television advertisements for the Irish broadcast market before moving into game development in 2011. Its games combine satirical storytelling, lighthearted characters and unconventional mechanics, drawing on British and Irish comedic sensibilities.

The studio handles full-cycle development, with capabilities spanning game design, 3D modeling and animation, gameplay programming, scriptwriting, comedic narrative design, voiceover direction and multiplatform porting. Its portfolio ranges from point-and-click adventures to cooperative obstacle-course racing and bicycle courier action, with releases across PC, PlayStation, Xbox and Nintendo platforms.

Comedy through play

Her Majesty’s SPIFFING, released in December 2016, marked the studio’s major commercial breakthrough. Subtitled The Empire Staggers Back, the science-fiction adventure follows Captain Frank Lee English and his Welsh colleague Aled as they travel into space to establish a new Galactic British Empire. Its political satire is carried through dialogue, characters and a deliberately absurd intergalactic premise.

Supermarket Shriek followed in June 2019, pairing a man and a goat in a shopping cart as they navigate supermarket obstacle courses. Screams propel the cart, turning a familiar shopping environment into an unusual arcade racing challenge. The game supports couch and online cooperative play. It initially launched into Xbox Game Pass, with PlayStation 4 and Nintendo Switch releases following through publisher PQube in 2020.

For Parcel Corps, the studio partnered with UK publisher Secret Mode in 2022. Released in October 2024 for PC, PlayStation 5 and Xbox Series X|S, the game combines extreme-sports arcade action with a satire of the gig economy. Players take on bicycle courier work amid competing corporations and an oil magnate conspiracy. Across these projects, the studio uses comic premises as the basis for both narrative and gameplay.

More about Billy Goat Entertainment

Founder and leadership

William James Alexander Barr, known as Will Barr, founded the studio. The research identifies him as a director, writer and creative director.

Production and development support

  • Supermarket Shriek supports dual-microphone input as an alternative to traditional gamepad controls, allowing players’ screams to drive its central mechanic.
  • Project funding from Northern Ireland Screen and Invest NI supported the company’s move into video game development in 2011.

Recognition

  • Her Majesty’s SPIFFING won the TIGA Games Industry Award for Creativity and Heritage in 2017.
  • Supermarket Shriek won UKIE Game of the Show at Gamescom 2018 and Game of the Show at Game Connection Europe.

Notable credits

5 credits
  • Parcel Corps
  • Supermarket Shriek
  • Her Majesty's SPIFFING
  • Chain Reaction Cycles: Pro-Cycling
  • Grabbers

Offices

Where Billy Goat Entertainment is based

1 location
  • Belfast offices

    Headquarters
    Belfast, Northern Ireland, United Kingdom
    About this office

    **Office** Status: active Headquarters Address: Blick Shared Studios, 65 Great Northern Street, Belfast, BT9 7FL Opened: 2025 Current headquarters and production studio; the company moved its registered office and studio base here in May 2025. --- **Office** Status: inactive / historical Address: 234 Ormeau Road, Belfast, BT7 2FZ Former studio premises, preceding the move to Great Northern Street in May 2025. --- **Office** Status: inactive / historical Address: 136 Lisburn Road, Belfast Historical studio premises preceding the Ormeau Road location. --- **Office** Status: inactive / historical Address: 51 Malone Road, Belfast Early studio premises preceding the Lisburn Road location.

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