Big Spaceship

Big Spaceship is a full-service creative, branding and advertising agency founded in Brooklyn in 2000 by Michael Lebowitz. Its work spans brand strategy, integrated marketing and digital experience design, connecting brand identity with campaigns, content and customer-facing platforms. The agency serves clients across food and beverage, financial services, technology, gaming, consumer products and healthcare.

Beginning as a digital experience shop creating interactive websites for entertainment clients such as Miramax, the company expanded into an integrated creative agency of record. Its portfolio includes digital experiences for Google Chrome and Nike + FuelBand, interactive campaigns for HBO’s Westworld, and national marketing work for Starbucks. This history connects its roots in interactive production with a broader practice encompassing brand development and ongoing marketing partnerships.

Brand and campaign work

The agency develops brand identity systems and guidelines, integrated storytelling, social content and customer experiences. Campaign production spans television, digital, social media and out-of-home channels, while its design practice includes user experience, user interface and platform development. Cultural listening and generational research also inform its strategy and creative services.

Recent work includes a 2026 creative partnership with Zynga supporting Words With Friends and Zynga Poker, including the “Inner Winner” campaign featuring Keegan-Michael Key. Other projects include JPMorgan Chase’s “We Talkin’ Cashbacking” campaign, the launch of the Paze checkout service, Tia’s “Healthcare that hears you” campaign and brand launch work for PepsiCo’s Fast Twitch. Its Starbucks work has included the company’s 50th anniversary campaign, sustainability initiatives and seasonal Pumpkin Spice Latte campaigns.

Company development

The agency adopted the name SPCSHP in January 2024 and was acquired by MSQ Partners in October that year as part of the group’s North American expansion. It restored the Big Spaceship name in January 2026. The business continues to operate as an active creative agency within MSQ, with its headquarters in New York.