Big Picture Entertainment

Big Picture Entertainment is an entertainment advertising and creative marketing agency based in Culver City, California. Founded in 2003, the company develops promotional campaigns for theatrical films, television, streaming releases, and digital platforms. Publicly branded as Big Pic and Big Pic Studio, it brings together audiovisual editorial, graphic design, motion graphics, original production, and campaign strategy.

Creative capabilities

The agency’s audiovisual work spans theatrical trailers, teasers, television spots, broadcast promos, and sizzle reels. Its services cover concept development, editing, and post-production finishing, supporting campaigns from the initial creative idea through completed advertising materials.

Its design work includes theatrical one-sheets, streaming thumbnails, out-of-home billboards, print materials, and digital key art. Social and digital services extend campaigns into platform-specific video assets, online activations, and other promotional content. Live-action production capabilities include shoots, table reads, and behind-the-scenes material, alongside strategy for integrated launch campaigns.

These capabilities serve motion picture distributors, broadcast and cable networks, and direct-to-consumer streaming platforms. The company’s internal departments encompass audiovisual editorial, theatrical print and digital key art, motion graphics, live-action production, and campaign strategy, providing several creative disciplines within one agency.

Entertainment campaign work

Big Picture Entertainment’s portfolio includes the “Wet on Wet” Bob Ross parody teaser for Deadpool 2, the red-band theatrical campaign for Sorry to Bother You, and promotional work for Creed II. Its film marketing credits also include Jurassic World: Fallen Kingdom, Jurassic World Rebirth, Jumanji: Welcome to the Jungle, and the second and third Hotel Transylvania films.

Streaming projects include the official trailer and campaign assets for Netflix’s The Merry Gentlemen, promotional launch materials for Doing Life, and the Netflix 2024 Holiday Collection campaign. Across its supplied portfolio, clients include Universal Pictures, Netflix, Disney, Sony Pictures, Focus Features, Warner Bros., Paramount Pictures, and Amblin Partners. The work spans individual release campaigns, broadcast advertising, and broader streaming brand promotions.