pic4

Founded in Sydney in 2013 as Big Cookie Studios, pic4 was an independent Australian animation, visual effects and immersive media studio. Its work spanned CGI character animation, music videos, narrative shorts, educational animation and commercial virtual reality experiences. The business adopted the pic4 trading name in January 2017 as its focus expanded toward virtual, augmented and mixed reality production.

The studio offered production capabilities from concept design and storyboarding through 3D modeling, texturing, rigging and animation. Its visual effects work included rotoscoping and compositing, alongside coordination of color grading and sound mixing. It served entertainment, advertising, corporate communications, healthcare and education projects.

From character animation to immersive experiences

An early signature production was Little Darling (2014), an animated music video for Sydney band The Secret City. Directed by Damian Smith, the film depicted an automaton clockwork love story and brought the studio international festival exposure. Its combination of character animation and music storytelling formed a prominent part of the company's early portfolio.

The studio subsequently expanded into informational motion graphics and immersive content. It collaborated with Media Farm on Fast Train (2016), an educational infographic animation. Later productions included KPMG's The Future of Medicine, a 360-degree corporate VR production, and the Miele Blizzard CX1 virtual reality activation delivered under the pic4 brand in 2017.

Its progression from animation into interactive experiences also informed its founders' later work in digital therapeutics. The studio ceased operations in 2021, following a period in which its principals redirected their expertise toward healthcare applications of virtual reality.