Big Block

Big Block was a California-founded digital production, design, animation and visual effects studio whose work connected advertising, broadcast television and entertainment. Established in late 2011 and formally launching studio operations in early 2012, the company combined creative development with live-action production and post-production. Its integrated approach brought concept development, art direction, directing, CGI, character animation, editorial and finishing into a single production offering.

The studio developed visual identities and content for television networks, automotive brands, sports broadcasters and entertainment clients. Broadcast design was a prominent part of its portfolio, alongside commercial campaigns, branded narrative work and digital experiences. Its capabilities ranged from motion graphics and compositing to simulation, automotive imagery and experiential venue visuals, allowing projects to span filmed material, animated sequences and finished campaign assets.

Broadcast and commercial work

Big Block created the motion graphics identity toolkit for NBA on ESPN, including dimensional team logos and broadcast interstitials. Its broadcast portfolio also included design and animation for ESPN Monday Night Football and the complete show package for the 2020 BET Awards.

Commercial projects included the visual language and live-action launch campaign for Snapchat Lens Studio, finishing for Ford F-150 advertising, BMW’s Bullet - High Performance Art, and Chevrolet campaigns for the Blazer and Trailblazer. The company also produced an HBO NOW branded narrative campaign with Mekanism.

Entertainment and company history

Beyond advertising and broadcast design, Big Block expanded into entertainment production through its New York activities. Its work included co-production of Heathers: The Musical and feature films such as Tell Me How I Die and F the Prom. The business developed from its founding base in Santa Monica into a larger production operation in El Segundo, while maintaining historical East Coast activities.

Big Block Media Holdings was acquired by an undisclosed buyer on November 1, 2022. Its El Segundo production facility subsequently closed, and the legacy studio website redirected to the associated Big Block Capital Group family office platform.