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BEEB

Beeble

Tools & Infrastructure
Open roles
0
Founded
2022
Employees
N/A
Offices
2

About Beeble

Beeble is an AI-powered visual-effects and creative-technology company building software for post-production and virtual-production workflows. Founded in 2022, it develops tools that turn live-action footage into editable, production-oriented visual data for filmmakers, VFX artists, studios and creative teams.

Its platform is centred on footage relighting, compositing and reconstruction. SwitchLight and SwitchX support AI-driven relighting and generative video-to-video compositing, while the company’s technology extracts physically based rendering information such as normals, albedo, depth, specular response and roughness from filmed plates. These intrinsic maps are designed to help artists integrate actors and practical footage with CG environments while reducing manual rotomation, light-stage work and 3D tracking requirements.

Products and workflow

  • Beeble Cloud provides browser-based AI VFX generation and compositing tools.
  • Beeble Studio is a desktop application for local processing of footage up to 4K on NVIDIA GPUs, supporting privacy-sensitive and offline workflows.
  • Canvas is a node-based compositing workspace that connects Beeble tools with third-party AI models and compositing utilities in an iterative graph workflow.
  • SwitchX API and VFX-plugin integrations support pipeline adoption by visual-effects houses and production facilities, including Foundry Nuke workflows.

The company’s capabilities include automated rotoscoping, green-screen-free keying and matte extraction, background removal, SDR-to-HDR reconstruction, and locally processed GPU workflows. Its tools serve film and episodic television VFX, advertising, virtual production, music videos, real-time visualisation and independent post-production.

Beeble’s technology has been used with production partners on work including Superman & Lois Season 4, where Boxel Studio used AI-assisted plate relighting and AOV-pass extraction for episodic VFX shots. Other documented applications include the Afterglow music video, The Month Between April and May, the Google Play Indonesia Game Worlds campaign, Entwined, and the Makaco commercial showcase.

Beeble operates as an active visual-effects technology developer, combining AI research with production-facing compositing tools for artists working across cloud, desktop and integrated VFX pipelines.

More about Beeble

Leadership and financing

Beeble was founded by Hoon Kim, who serves as co-founder and CEO, with co-founders Wonjun Yoon and Donghyun Na. Kim is described as a KAIST electrical-engineering alumnus and former Krafton/Lunit researcher.

In July 2024, the company raised $4.75 million in seed funding led by Basis Set Ventures with participation from Fika Ventures, following pre-seed investment from Mashup Ventures and Kakao Ventures.

Research foundation

Beeble presented its Cook-Torrance-based SwitchLight relighting architecture at CVPR 2024. The research focuses on physics-informed lighting neural networks and production-grade intrinsic rendering maps for live-action footage.

Notable credits

7 credits
  • Superman & Lois (Season 4)
  • Afterglow Music Video
  • The Month Between April and May
  • Peregrine Films Music Video
  • Google Play Indonesia Game Worlds Campaign
  • Entwined Music Video
  • Makaco Commercial Showcase

Offices

Where Beeble is based

2 locations
  • Seoul AI Hub

    Headquarters
    Seoul AI Hub, 108 Taebong-ro, Seocho-gu, Seoul 06764, South KoreaSeoul, South Korea

    Primary operating headquarters, core AI research, and software engineering center.

  • Wilmington office

    1000 N West Street, Suite 1200, Wilmington, DE 19801, USAWilmington, Delaware, United States

    Corporate registration office for Beeble AI Inc.

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