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Be Grizzlee

Creative & Production
Open roles
0
Founded
2018
Employees
51-200
Offices
5

About Be Grizzlee

Be Grizzlee is an always-on content production studio and creative maker lab established in 2018. It combines original production with the adaptation of advertising campaigns for different markets, languages and digital platforms. The studio operates within the Seamount collective, part of Omnicom Production, with roots in the TBWA agency network.

Its work connects campaign ideas with the practical demands of producing and maintaining content across channels. Projects range from live-action commercials and original CGI films to social videos, behind-the-scenes documentaries, digital campaign assets and localized versions of existing creative. This combination supports both individual productions and ongoing content programmes for international brands.

Production and adaptation

Be Grizzlee brings together live-action production, 2D and 3D animation, motion design, visual effects and post-production. Editorial, color grading, finishing and sound design support the delivery of completed films and campaign assets. Its adaptation work includes transcreation, resizing and versioning material for different languages, formats and aspect ratios, including content intended for TikTok, Instagram and YouTube.

The studio also provides digital asset management and pipeline automation, alongside social content strategy and rapid-response creator production. Its wider output includes experiential work and digital installations. These capabilities serve clients across technology, travel, automotive, apparel, entertainment and consumer goods.

Selected work

The studio produced AMD’s CES 2023 keynote opening film, directed by Warner Shaw. Its Apple-related work includes Apple TV+ promotional featurettes, the MacBook “Campus Life” series, an AirPods 4 “Someday” behind-the-scenes film featuring Pedro Pascal, and Apple Fitness+ campaign adaptations. Other reported work includes digital visuals and release animations for Adidas CONFIRMED, multi-market campaign production for Expedia Group, and social or performance assets for Nissan, Gatorade and TikTok.

Be Grizzlee maintains an international production presence spanning North America, Europe and Asia. Its dedicated production, animation and post-production teams work alongside agency partners while remaining a distinct operating studio.

More about Be Grizzlee

Cross-market collaboration

Recruitment material describes a transatlantic operating arrangement: the Los Angeles team services European markets for Expedia Group and works closely with the London team, clients and agency partners around the world. This gives a concrete example of how the studio coordinates production across markets.

Notable credits

10 credits
  • AMD CES 2023 keynote opening film
  • Apple TV+ behind-the-scenes films and featurettes
  • MacBook “Campus Life” series
  • AirPods 4 “Someday” behind-the-scenes featurette
  • Apple Fitness+ “Abel” campaign adaptations
  • Adidas CONFIRMED digital visuals and release animations
  • Expedia Group multi-market digital campaigns
  • Nissan social and performance marketing assets
  • Gatorade social and performance marketing assets
  • TikTok creator-led branded content

Offices

Where Be Grizzlee is based

5 locations
  • Los Angeles office

    Headquarters
    12777 W Jefferson Blvd, Building B, Los Angeles (Playa Vista), CA 90066, United StatesLos Angeles, California, United States

    Global headquarters and primary production hub, including work servicing European markets for Expedia Group in collaboration with London.

  • Shanghai office

    66 Shanxi North Road, Jing'an District, Shanghai 200041, ChinaShanghai, China

    Greater China production and asset localization hub co-located with TBWA\Media Arts Lab China.

  • Singapore

    991D Alexandra Road, #03-12, Singapore 119972Singapore

    Asia-Pacific production hub providing regional adaptations and localized content; the local registered business name is BE GRIZZLEE.

  • London office

    30–31 Peter Street, Soho, London W1F 0AP, United KingdomLondon, England, United Kingdom

    European production hub co-located with TBWA\Media Arts Lab UK, collaborating with Los Angeles on adaptations and original campaigns.

  • New York office

    220 E 42nd St (The News Building), New York, NY 10017, United StatesNew York, United States

    East Coast maker production hub co-located with TBWA\Chiat\Day New York, supporting digital content and experiential activations.

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