Balti Virtual

Balti Virtual is a creative technology and software development studio founded in Baltimore, Maryland, in August 2015. It develops augmented, virtual and mixed reality experiences for brands, sports organizations, healthcare researchers and enterprise clients. Its work connects interactive software with real-time 3D content, spanning mobile applications, browser-based experiences, headset applications and installations for public venues.

The studio provides strategy, experience design, prototyping and software engineering alongside 3D character creation, animation, environment modeling and sound engineering. Its development capabilities include native mobile AR using ARKit and ARCore, WebAR and WebXR experiences, and applications for headsets including Meta Quest, HTC Vive Pro, Magic Leap and Apple Vision Pro. Projects range from consumer engagement and museum interpretation to manufacturing training and clinical research tools.

Interactive experiences and applied research

Early work included HoloTats, animated augmented reality temporary tattoos. A subsequent relationship with Under Armour produced the UA Play mobile application, retail activations in Champs Sports stores and campus AR installations. These projects illustrate the studio’s use of physical products and environments as entry points into interactive digital experiences.

For sports audiences, Balti Virtual developed Squad Snaps with American Bully Manufacturing, creating augmented reality photo booths for the Baltimore Ravens at M&T Bank Stadium. It also engineered Ovi O’s Slapshot, a Snapchat game created with Giant Food and Alexander Ovechkin. Its portfolio extends to interactive children’s books, university experiences and educational applications.

In healthcare, the studio collaborated with Johns Hopkins University School of Medicine and the Wilmer Eye Institute on Wilmer VRH, a virtual reality assessment module examining hand-eye coordination and visual wayfinding in people with ultra-low vision. Other work includes Step Into My Brain, a proof-of-concept VR navigation experience using real fMRI data. Across these projects, Balti Virtual combines software development, spatial interaction and visual content to address both public-facing experiences and specialized research needs.