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BALLY WULFF Games & Entertainment GmbH

Games & Interactive
Open roles
0
Founded
1950
Employees
201-500
Offices
8

About BALLY WULFF Games & Entertainment GmbH

BALLY WULFF Games & Entertainment GmbH is a German gaming equipment manufacturer and software developer serving commercial gambling venues, hospitality businesses and licensed online casinos. Based in Berlin, the company combines game development, cabinet engineering, hardware production and commercial distribution. Its portfolio spans cash-gambling machines, multigame software packages, jackpot systems and software for managing gaming establishments.

The business was founded in 1950 by Günter Wulff and developed from electro-mechanical gaming machines into video-based multigame terminals and digital casino content. Berlin remains its central development and manufacturing base, supported by a German network of customer centers and sales offices. Germany is its core market, alongside export activity in Spain and Italy and distribution into regulated European online gaming markets.

Games, cabinets and connected systems

The company's development work brings together slot mathematics, bonus features, animated graphics and multigame software. Its hardware engineering includes ergonomic cabinets and multi-screen terminals designed for commercial gaming environments. Product families include the LUX series, deLUXe SLANT and Game Station, while its game library includes titles such as Sun Fire, Burn the Sevens, Fruitopia and Crystal Ball.

Beyond individual machines and games, BALLY WULFF develops jackpot features, casino networking and venue management software. Its work also includes player protection systems designed around German technical requirements, including TR 5 standards. These capabilities connect the development of game content with the practical operation and maintenance of gaming equipment.

Commercial support and digital distribution

Customers can obtain equipment through direct sales, leasing and rental arrangements. Regional teams provide showrooms, technical support, on-site maintenance, repairs and software updates for arcade operators and hospitality customers.

For online gaming, the company licenses slot titles and mathematical models for integration into regulated casino platforms. This extends its game development activity beyond physical terminals through specialist distribution partners and aggregators, while its land-based business continues to combine software creation with the engineering, assembly and servicing of commercial gaming machines.

More about BALLY WULFF Games & Entertainment GmbH

Leadership

Michael Heiss and Lorenz Ihde are the managing directors as of October 16, 2026. Ihde became managing director on October 1, succeeding Gerhard Hubmann after 15 years with the company, including responsibility for software development. Hubmann moved to focus on APEX Germany and international operations.

Historical milestones

The business began with initial capital of 500 DM. Early electro-mechanical products included Totomat in 1950 and Rotomat Monarch in 1972. The Schmidt Gruppe's 2007 acquisition was followed by production modernization and a transition toward video multigame terminals.

Distribution collaborations

Gamomat collaborates with the company to adapt and distribute its slot titles online. EveryMatrix and Pragmatic Solutions are also identified as digital distribution partners or aggregators. Commercial distribution in Spain has operated through a strategic partnership with Novomatic Spain since January 1, 2025.

Minority investment

Gryphon Invest AG, a Novomatic Group affiliate, acquired a 20% minority shareholding in 2023.

Notable credits

29 credits
  • Sun Fire
  • Burn the Sevens
  • Fruitopia
  • Hero's Quest
  • Magic Book
  • Roman Legion
  • Crystal Ball
  • 40 Thieves
  • Explodiac
  • Fancy Fruits
  • Ramses Book
  • Sticky Diamonds
  • Mighty 40
  • Secret Island
  • Cleopatra's Lock
  • LUX Grand
  • LUX Slant
  • LUX Black
  • deLUXe SLANT
  • TWIN-TOP
  • Game Station
  • LINK MASTER
  • Single Jackpot
  • Magic Cashpot
  • Burning Link
  • MAXIplay Jubilee
  • Magic Djinn
  • BWnet.pro
  • CASINONET

Offices

Where BALLY WULFF Games & Entertainment GmbH is based

8 locations

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