Bait Studio
- Open roles
- 0
- Founded
- 2011
- Employees
- 1-10
- Offices
- 1
About Bait Studio
Bait Studio is a motion design and visual effects studio based in Cardiff, Wales. Established in 2011 under post-production house Gorilla, it creates design-led imagery for television, streaming, film, advertising and brand campaigns. Its work combines graphic design, animation and compositing, ranging from broadcast identities and title sequences to documentary explanations and character animation.
The studio operates within Boom Cymru, part of ITV Studios. Its early work spanned broadcast drama effects, feature films, advertising and motion graphics. Following a group reorganization in October 2022, when Gorilla launched a dedicated high-end television and film visual effects division, Bait Studio sharpened its focus on motion design, broadcast titles, documentary graphics, character design and campaign animation.
Design and production
Bait Studio's services cover concept development, storyboarding and styleframes through to finished animated assets. Its capabilities include 2D and 3D animation, data visualization, animated maps, forensic reconstructions and documentary explainers. It also provides compositing, screen replacements and cleanup, alongside immersive screen visuals for events.
Its factual work includes graphics for Cold Case Forensics, Operation Dark Phone: Murder by Text, Chess Masters: The Endgame and Simon Reeve's South America. These productions sit alongside children's television animation, broadcast branding and commercial projects, reflecting a practice that serves both explanatory storytelling and visual identity.
Selected work
The studio's television and streaming credits include Heartstopper, for which it was the sole VFX vendor, as well as Lost Boys and Fairies, The Pact, Bang and Bancroft. Its feature-film portfolio includes Apostle, Dream Horse, LOLA, The Machine and Don't Knock Twice.
Other work includes animation for Welsh-language children's programming, the DAZN channel rebrand, Football Association of Wales World Cup animations and 360-degree screen graphics for the Wales Investment Summit. Across these formats, Bait Studio brings together motion graphics, animated storytelling and visual effects for broadcasters, production companies, brands and public-sector organizations.
More about Bait Studio
Creative leadership
Paul Nicholas is identified as Creative Director. Former Managing Director Pete Rogers went on to lead Gorilla VFX following its October 2022 launch.
Production infrastructure
The studio uses a flexible core-team model supported by Boom Cymru and Gorilla's post-production infrastructure. Its 2015 consolidation at GloWorks integrated render farms and editorial workflows with Gorilla's high-bandwidth infrastructure.
Recognition
The report credits Bait Studio with BAFTA Cymru recognition for visual effects on Apostle and A Poet in New York, and motion design on Tribe and Amazon. It also records RTS Craft and Canmol Wales Marketing awards.
Development of related businesses
Bait Studio incubated Cloth Cat Animation in 2014 for children's animation and Thud Media for interactive games and apps. Cloth Cat subsequently became a separate operating company; its output and staffing should be distinguished from Bait Studio's own.
Notable credits
29 creditsOffices
Where Bait Studio is based
- Cardiff, Wales, United Kingdom
Cardiff offices
HeadquartersAbout this office
**Cardiff Creative Studio** Status: active Headquarters Address: 101 Golate House, St. Mary Street, Cardiff, CF10 1DX Email: hello@baitstudio.com Phone: +44 (0)29 2019 0132 Office webpage: https://www.baitstudio.com/studio Primary creative studio premises and client contact address. --- **Cardiff Bay Production Facility** Status: active Address: GloWorks, Porth Teigr Way, Cardiff Bay, Cardiff, CF10 4GA Phone: +44 (0)29 2245 0100 Opened: 2015 Co-located production presence with access to parent and sister-company post-production infrastructure.
Open roles
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