Bailey Lauerman
- Open roles
- 0
- Founded
- 1970
- Employees
- 51-200
- Offices
- 2
About Bailey Lauerman
Bailey Lauerman is an independent, employee-owned advertising, branding and marketing communications agency headquartered in Omaha, Nebraska. Established as an advertising agency in 1970, it brings together research, strategy, creative development, media and content production for national brands and regional organizations.
Its strategic perspective, The Everything In-Between, focuses on understanding Americans living outside the country’s ten largest metropolitan areas. The agency uses this perspective to explore consumer values, cultural context and purchasing decisions, informing how brands communicate with audiences across the United States.
Integrated strategy and execution
The agency’s planning work includes primary market research, customer segmentation, persona development, brand architecture, positioning and customer journey mapping. These capabilities support assignments ranging from corporate identity and brand repositioning to integrated campaigns across digital and traditional channels.
Creative services span campaign concepts, design systems, naming, packaging, UI/UX design and digital platforms. In-house production capabilities include content development, motion graphics and editorial post-production. Media and communications teams handle planning, buying, paid search, email marketing, influencer relations, public relations and crisis communications, with analytics and optimization supporting campaign measurement.
The agency works across automotive and industrial products, financial services, insurance, food and agriculture, transportation, hospitality, entertainment, higher education and civic institutions. Its portfolio includes Kendall Motor Oil’s custom-vehicle campaign, Flagstar Bank’s community and home-lending communications, Bosch’s Route 66 activation and Nebraska Tourism’s Visit Nice campaign. These assignments illustrate a mix of brand storytelling, public relations, experiential activity and digital content.
Company origins
The business traces its roots to Around Town, a visitor’s guide created by Rich Bailey and Bart Lewis in Lincoln in 1965. The partners established Bailey Lewis & Associates in 1970. Following Lewis’s retirement, Jim Lauerman succeeded him as president, and the company adopted the Bailey Lauerman name in 1990. The agency expanded to Omaha in 2001 and moved its corporate headquarters there in 2013.
More about Bailey Lauerman
Leadership
As of October 2026, Greg Andersen serves as CEO, a role he took in 2016 after leadership positions at RAPP U.S. and BBH U.S. Carter Weitz is Chairman and Chief Creative Officer and has directed the creative department since 1991.
Other reported leaders are Spencer Peery, Head of Finance; Gwen Ivey, Head of Account Leadership; Megan Storm, Head of Media; and Aaron Jarosh, Head of Integrated Strategy.
Operating model and collaboration
The agency offers modular, à la carte practices in PR, media, graphic design and content production, with the production practice named Make. It belongs to AMIN Worldwide, an international alliance of more than 50 independent agencies, and the American Association of Advertising Agencies (4A’s).
Industry recognition
Advertising Age named Bailey Lauerman Midwest Small Agency of the Year in 2012 and National Small Agency of the Year in 2013. Forbes included it among its “20 Small Agencies That Punch Above Their Weight.” The report also places the agency among the ten most effective independent agencies in North America in the Effie Effectiveness Index and records recognition from the One Show, Clio Awards and PRSA.
Notable credits
6 creditsOffices
Where Bailey Lauerman is based
- 1299 Farnam Street, 9th Floor, Suite 920, Omaha, NE 68102Omaha, Nebraska, United States
Omaha office
HeadquartersAbout this office
Overall company headquarters, housing executive leadership, account teams, creative, media and production operations. The company moved its headquarters to Omaha in 2013.
- Los Angeles, California, United States
Los Angeles office
Open roles
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