BaboonLab

BaboonLab is an architectural visualization, real-time 3D and property technology studio based in Zaragoza, Spain. Established commercially in 2012 and incorporated in 2013, it developed from an architecture consultancy and technical training provider into a business producing interactive visualization and marketing tools for property developers, architectural practices and engineering firms.

Its work connects Building Information Modeling (BIM) with real-time rendering, helping clients present buildings and developments through navigable digital environments. Alongside interior and exterior architectural images, the studio creates virtual tours, interactive sales applications and digital twins. These experiences support the presentation of residential, commercial and office properties, including developments marketed before construction is complete.

Interactive property experiences

BaboonLab works extensively with Unreal Engine to build architectural environments that users can explore and configure. Its applications can combine apartment selection, floor-plan navigation, material choices and finish switching, giving sales teams ways to demonstrate different units and design options. Delivery formats include touchscreen kiosks, virtual and augmented reality experiences, multiplatform applications and browser access through pixel streaming.

The studio also provides BIM consulting, coordination and integration, supporting the movement of architectural information into visualization and interactive workflows. Its services span technical model preparation, photorealistic rendering, materials creation and the development of real estate marketing packages for developers and agencies.

Software and digital twins

Beyond commissioned visualization, BaboonLab develops software tools for other visualization professionals and property marketing teams. Its IdealTwin PRO framework and IdealTwin SDK support interactive architectural presentations and real estate sales applications, extending the studio’s work into reusable production tools.

For logistics and industrial facilities, BaboonLab develops connected digital twins that link three-dimensional models with live facility databases. These systems support remote monitoring and plant-floor safety, applying its architectural and real-time expertise to operational environments as well as property marketing. Across these activities, the company combines architectural knowledge, BIM workflows and interactive software development.