B-Reel

B-Reel is an independent creative and digital experience agency founded in Stockholm in 1999. Its work combines storytelling, brand marketing and emerging technology, spanning brand strategy, digital products, interactive experiences and integrated advertising campaigns. The agency serves international brands across technology, consumer electronics, fashion, retail, entertainment, beauty and automotive markets.

Its approach brings together strategy, design, content and development. Brand assignments encompass positioning and visual identity, while digital product work includes customer experience, interface design, rapid prototyping, front-end development and mobile applications. Communication projects extend across advertising, content creation, digital campaigns and social activations. Commerce work includes direct-to-consumer strategy, e-commerce platforms and interactive product storytelling.

Interactive experiences and digital products

B-Reel’s portfolio includes The Wilderness Downtown, an interactive Google Chrome music experience with Arcade Fire, and Doritos’ Hotel 626, a web horror experience using webcam and audio interaction. Its collaboration with Google also includes Google Earth Studio, a browser-based animation tool using Google Earth imagery.

Other work includes Spotify Wrapped interactive experiences and the Run Your Way campaign; H&M’s Wear That Feeling and Make Up Stories campaigns; the IKEA Place augmented reality application; an augmented and mixed reality application for Gorillaz’s Humanz album launch; and a digital brand platform and mobile application for Moncler. These projects reflect the agency’s work across browser experiences, mobile products, immersive technology and brand communication.

Company development

B-Reel originally combined digital agency work with commercial and film production. In 2017, the film and entertainment production business separated into the independently owned B-Reel Films, allowing the agency to concentrate on creative services, brand innovation, digital product design and interactive marketing. In October 2023, its dedicated digital product and interface design department became the sister studio Feels Like.

B-Reel continues to operate internationally, with a current presence in Sweden, Spain and the United States.