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AYZ

Ayzenberg

Creative & Production
Open roles
0
Founded
1993
Employees
51-200
Offices
5

About Ayzenberg

Ayzenberg is an independent, full-service advertising and creative agency based in Pasadena, California. Established in 1993, it combines brand strategy, original content production, social media, influencer marketing, paid media and audience research. Its work has a strong focus on interactive entertainment and technology, alongside assignments in consumer products, insurance, education and cultural institutions.

The agency develops campaigns that connect brand positioning with ongoing audience engagement. Its creative capabilities span live-action and CG video, game trailers, character reveals, broadcast and digital commercials, branding, graphic design and episodic social content. Interactive digital experiences and extended reality work complement its film and social production capabilities.

Integrated campaign delivery

Ayzenberg brings creative development together with distribution and measurement. Media services cover connected television, programmatic advertising, paid social, search and digital out-of-home campaigns. Its marketing science work includes behavioral analytics, audience modeling, social listening, media mix modeling and attribution, helping inform campaign planning and performance assessment.

Influencer services extend from creator matching and campaign orchestration to contract management and performance tracking. The agency works across creator tiers, supporting coordinated campaigns that combine original content, community participation and paid distribution. This approach connects entertainment launches and brand storytelling with the channels where audiences discover and discuss products.

Its portfolio includes marketing work for Microsoft and Xbox, Capcom, Bethesda Softworks, Warner Bros. Games and other entertainment businesses. Assignments encompass product launches, game campaigns, event support and sustained social programming. Beyond entertainment, its work includes national advertising for Mercury Insurance and cultural design work for the Gabrielino-Tongva Tribe.

Ayzenberg is the flagship agency within the a.network collective. Its broader operating environment connects creative production with influencer orchestration, publishing and marketing intelligence. From its California base and international branch network, the agency supports technology and entertainment clients across North America, Europe and Asia-Pacific, combining creative development with regional campaign strategy and client services.

More about Ayzenberg

Leadership and operating approach

  • Founder Eric Ayzenberg is identified as Chief Executive Officer. His background includes design and art direction.
  • The agency describes its operating cycle as “Listen, Create, and Share” and its cross-disciplinary organization as a “Communication Orchestra.”

Proprietary technology

  • Soulmates.ai applies natural language processing and social speech analysis to audience personality profiling.
  • Social Index benchmarks Earned Media Value and brand resonance across fifteen global platforms. The report identifies Ayzenberg Group, Inc. as a patent owner for conversational personality profiling and social speech analysis.

Industry and public activity

  • The Influencer Orchestration Network, established within Ayzenberg in 2011, provides infrastructure for multi-tier creator campaigns.
  • AList produces marketing summits, executive forums and strategic industry intelligence focused on entertainment and game marketing.
  • The agency's sp[a]ce gallery presents art and technology exhibitions.

Early digital development

In 1997, the agency built its own extranet and web portals for video game clients, an early milestone in its development as a digital creative partner.

Notable credits

19 credits
  • Resident Evil Requiem — integrated launch campaign
  • Street Fighter 6 — launch activations
  • Windows 10 Creators Update — launch campaigns
  • Microsoft 365 — campaigns
  • Windows Mixed Reality — Bespin anthem video
  • Minecraft Earth — trailers
  • Xbox Game Pass Ultimate — launch campaigns
  • Microsoft Developer — TikTok content
  • Wolfenstein: The New Order — trailers and marketing
  • Oblivion Remastered — marketing campaigns
  • LEGO Batman: Legacy of the Dark Knight — announcement and transmedia assets
  • The Game Awards 2025 — strategic announcements and transmedia assets
  • Pokémon World Championships — event support and campaigns
  • Pokémon XP — fan experience campaigns
  • Rainbow Six Siege X — community campaigns
  • Call of Duty: Warzone Mobile — creator and social marketing
  • Hearthstone — creator and social marketing
  • Mercury Insurance — Life Pro Tips campaigns
  • Gabrielino-Tongva Tribe — Tongva Times cultural typeface

Offices

Where Ayzenberg is based

5 locations
  • Pasadena office

    Headquarters
    49 E. Walnut Street, Pasadena, CA 91103, United StatesPasadena, California, United States
    About this office

    Global headquarters and creative campus housing creative, account, strategy, media, marketing science and production teams. Official contact channels also use the regional label Los Angeles.

  • Beijing office

    Office 3, 3/F Lee World Building, No. 57 XingFuCun Zhong Road, Chaoyang District, Beijing 100027, ChinaBeijing, China

    Direct APAC branch supporting client partnerships and activations.

  • Hamburg office

    Hamburger Straße 11, 22083 Hamburg, GermanyHamburg, Germany

    Direct European branch coordinating regional media and client campaigns across continental Europe.

  • London office

    Kemp House, 160 City Road, London, EC1V 2NX, United KingdomLondon, England, United Kingdom

    Direct European branch and primary European hub directing EMEA campaign strategies.

  • Seattle office

    500 Yale Ave N, Seattle, WA 98109, United StatesSeattle, Washington, United States

    Direct Pacific Northwest branch managing technology and gaming accounts.

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