Atomic Arcade

Atomic Arcade was a AAA video game development studio established in September 2021 in North Carolina’s Research Triangle region. It operated as an internal development division of Wizards of the Coast, within Hasbro’s games business, and focused on adapting established Hasbro properties into premium video games.

The studio’s sole publicly disclosed major project was an unreleased, multi-platform action-adventure game centered on Snake Eyes, the ninja commando from G.I. Joe. Developed using Unreal Engine 5, the project combined third-person action with a narrative-driven approach to the franchise. It entered pre-production in 2023 after receiving milestone approval from Wizards of the Coast.

Atomic Arcade’s development capabilities spanned creative direction, game and combat design, systems programming, world building, character animation and audio engineering. Its production work also encompassed 3D modeling, technical art, motion capture and cinematic direction, supporting development across the major disciplines required for its planned AAA game.

In February 2026, Hasbro and Wizards of the Coast closed the studio during a restructuring of their internal video game portfolio. Development at Atomic Arcade ended before its Snake Eyes project was completed, and its web properties subsequently went dark. Hasbro indicated that the game concept had not formally been cancelled and would be evaluated for possible future development paths. That distinction concerns the project’s potential future; Atomic Arcade itself ceased operating.