AsymmetricA
- Open roles
- 0
- Founded
- 2013
- Employees
- 11-50
- Offices
- 1
About AsymmetricA
AsymmetricA is an independent architectural visualisation and creative CGI studio based in London. Established in 2013, the practice translates architectural designs, master plans and interior spaces into atmospheric images and moving visual narratives. Its work combines architectural understanding, artistic expression and 3D rendering technology, with particular attention to light, materials and environmental mood.
The studio works with architectural practices, landscape designers, master planners and property developers. Its projects span residential and commercial developments, hospitality destinations, cultural buildings, aviation infrastructure and urban planning. Collaborations extend across the United Kingdom, Europe, the Middle East, Southeast Asia and the Americas.
Visual communication across the project lifecycle
AsymmetricA supports projects from early design exploration through to public presentation and property marketing. Concept visualisations allow teams to explore massing, atmosphere and design possibilities, while competition imagery communicates architectural proposals through focused visual storytelling. For later project stages, the studio produces detailed exterior and interior renderings, landscape illustrations and comprehensive marketing imagery.
Its moving-image and immersive work includes architectural animations, cinematic films, cinemagraphs and 360-degree virtual reality walkthroughs. These formats communicate spatial relationships, materials, lighting and the surrounding environment. Interactive presentations and digital visual environments extend this work beyond still imagery.
Architectural collaboration
The practice’s creative partners include Foster + Partners, Gensler, Apt London, Studio Seilern Architects, SWA Group and Banyan Group. Its approach centres on close collaboration with design teams and developers, shaping visual material around the architectural intent and communication needs of each project.
The portfolio ranges from mixed-use and workplace transformations in London to resort developments, airport architecture and international competition proposals. Across these settings, AsymmetricA presents architecture through both the detail of individual spaces and the wider context of landscapes and master plans. Its multidisciplinary team brings together artists, architects, designers and visualisers to develop this combination of spatial explanation and visual atmosphere.
More about AsymmetricA
Founder and leadership
Deyan Lyudmilov Minchev is the studio's founder and director. Companies House records his appointment as director on 1 August 2013.
Production tools
The reported production pipeline uses Autodesk 3ds Max, Chaos Corona Renderer, Chaos V-Ray, Adobe Creative Suite and Forest Pack for scattering and environmental work. A historical Corona Renderer interview with Deyan Minchev discusses the studio's origins, artistic philosophy and software workflows.
Brand development
In early 2024, the studio introduced a refined brand identity and modernised digital showcase, emphasising a more selective, human-centric visual language.
Notable credits
13 creditsOffices
Where AsymmetricA is based
- 212 St. Ann's Hill, Wandsworth, London, SW18 2RU, United KingdomLondon, England, United Kingdom
London office
HeadquartersSole direct headquarters, production studio and registered office.
Open roles
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