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ArtNPars

Immersive & Virtual Production
Open roles
0
Founded
2007
Employees
1-10
Offices
2

About ArtNPars

ArtNPars is a creative content and experiential production studio working across Istanbul and London. It combines visual communication, architectural projection mapping, virtual stage design and extended reality (xR) to create experiences for live audiences and digital productions. Its work spans corporate launches, opening ceremonies, cultural installations, sporting events and industry exhibitions.

The studio develops projects from creative concepts, narrative scripting and storyboards through to visual assets and event production. Its capabilities bring together 2D and 3D animation, motion graphics, real-time environments, stage architecture, lighting and sound design. Physical spaces and display systems form part of the storytelling: building façades, wrap-around LED surfaces and staged environments become coordinated visual canvases.

Selected work

For PUMA’s global RS-X “Revolutionaries” campaign, ArtNPars created Enter the PUMAverse, a site-specific experience at Outernet London’s Now Building. The project treated the building’s wrap-around LED architecture as one continuous surface, using real-time urban environments across its four-story displays.

Its event work includes stage design, visual mapping and show sequences for Riot Games’ League of Legends Turkey finals. For QNB Finansbank’s 2021 Commercial Banking Strategy Meeting, the studio delivered greenbox and xR virtual stage production. The Hayat Holding corporate logo launch combined xR stage design with motion design, sound and choreography.

ArtNPars also produces synchronized launch films, exhibition environments and product reveals for defense and aerospace events, including work for Roketsan at IDEF and SAHA Expo. Its architectural mapping portfolio includes Galata Tower and the Grand National Assembly of Turkey, alongside corporate anniversary celebrations and automotive launch shows.

Integrated physical and digital production

The studio’s approach connects content development with the technical and spatial demands of each setting. Projection systems, interactive setups, motorized elements and virtual production environments support projects that combine screen content with physical staging. This range allows ArtNPars to work across immersive brand experiences, public ceremonies and presentation formats, adapting its visual storytelling to the architecture, audience and production requirements of each project.

More about ArtNPars

Leadership and operating model

  • Founder Hakan Pars Polat is identified as Creative Director and a director of the UK company.
  • The report describes a boutique core team supported by specialized project contractors.

Production tools and methods

  • The studio identifies Notch, Disguise and Unreal Engine as components of its real-time production toolkit.
  • Its 2025 Anadolu Efes project combined Cinema 4D, Houdini, Unreal Engine and Blender for different production needs, integrating motorized lighting boxes with real-time visuals.
  • The studio’s published technical material discusses photogrammetry as a method for transferring photographed subjects into three-dimensional digital assets.

Notable credits

11 credits
  • Enter the PUMAverse — PUMA RS-X launch at Outernet London
  • Roketsan launch experiences — IDEF 2023 and 2025; SAHA Expo 2024
  • League of Legends Turkey Finals Opening Ceremony
  • QNB Finansbank Commercial Banking Strategy Meeting (2021)
  • Hayat Holding Corporate Logo Launch
  • Anadolu Efes Business Partners & Field Teams Meeting (2025)
  • Grand National Assembly of Turkey Architectural Mapping
  • Galata Tower Architectural Mapping
  • DenizBank 20th and 25th Anniversary Celebrations
  • MAN Trucks TGX Launch
  • Renault New Clio Launch

Offices

Where ArtNPars is based

2 locations
  • Istanbul office

    Headquarters
    Barbaros Mah. Begonya Sok. Nidakule Ataşehir Batı No:1/2, Ataşehir, İstanbul, TürkiyeIstanbul, İstanbul, Türkiye
    About this office

    Studio headquarters and core production hub, with Turkish operations conducted through Parsart Animasyon Prodüksiyon Tanıtım Organizasyon ve Bilgisayar Hizmetleri Ticaret Limited Şirketi.

  • London office

    Soho Works White City, 2 Television Centre, 101 Wood Lane, London W12 7FA, United KingdomLondon, England, United Kingdom
    About this office

    Active UK creative branch handling UK and European experiential projects. The Chiswick Business Park address is a separate statutory and accounting address.

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