Art&Graft

Art&Graft is an independent London creative studio specialising in motion branding, identity systems, character-led animation and immersive visual campaigns. Its work brings together design, animation and technology for global brands, entertainment platforms and cultural organisations.

The studio develops visual identities designed to move, pairing strategic positioning and art direction with narrative framing, world-building and adaptable design systems. Its animation practice spans hand-drawn 2D, 3D CGI, mixed media and experimental craft, while its toolkits and templates help brand teams apply motion systems consistently across campaigns and communications.

Capabilities

• Brand strategy, creative direction and visual positioning
• Motion branding, identity systems and behavioural design frameworks
• 2D and 3D character animation and storytelling
• Motion toolkits, production templates and design guidelines
• Campaign films, commercials and product-marketing visuals
• Digital scenography and large-scale immersive experiences

Art&Graft has worked across technology, artificial intelligence, broadcast, telecommunications, finance, sport and live entertainment. Its projects include visual communication systems and launch work for Google DeepMind and Google Quantum; a character-driven dyslexia-awareness campaign for Made By Dyslexia; a global launch campaign for Coinbase; animated safety-film work for Virgin Atlantic; and dynamic screen branding for The O2 Arena.

The studio also creates large-format experiential work, including custom digital animation for Dead & Company’s Sphere residency in Las Vegas. In broadcast, its portfolio includes a global on-air rebrand for Boomerang, channel idents for Adult Swim, and visual packages for Virgin Media.

Operating as an independent creative partner, Art&Graft combines a core multidisciplinary team with an approach that can scale across brand systems, animation production and complex visual experiences. Its work is united by an emphasis on distinctive visual languages, craft and collaborative experimentation.