Arcade
Bring your product story to life in minutes
- Open roles
- 0
- Founded
- 2021
- Employees
- 11-50
- Offices
- 2
About Arcade
Arcade develops an AI-assisted visual storytelling and interactive product demo platform for software businesses. Based in San Francisco, the company helps marketing, presales and customer success teams explain products through clickable walkthroughs and video demonstrations. Its tools let teams create and distribute product content without relying on engineering sprints or design agencies.
The platform captures web and desktop applications through a Chrome extension and desktop app. Recorded clicks and screen interactions become interactive demonstrations, called “Arcades,” which creators can refine with custom branding, tooltips, branching callouts and visual effects. Screen and HTML capture support product walkthroughs, while pan-and-zoom sequences help direct attention to particular interface details. Synthetic voiceovers add narration to demonstrations and product videos.
Creation and distribution
Arcade combines interactive demo building with AI-assisted video creation. Its Creator Studio and Arcade Play tools extend the capture workflow, including generating synthetic video scenes from individual product captures. Teams can use these capabilities to turn product interactions into assets for different stages of a buyer or customer journey.
Completed demonstrations can be shared through standalone links or embedded on websites. Video and animated GIF exports provide additional formats for email campaigns and social media, allowing teams to distribute product explanations across several channels.
Engagement and enablement
The platform includes analytics for viewer engagement, completion rates and drop-off points. Lead capture and integrations with systems including Salesforce, HubSpot, Slack and PostHog connect demo activity with broader marketing and sales workflows. Enterprise management features include role-based access controls and custom subdomains.
Arcade serves B2B SaaS and developer-tool businesses, with applications across product marketing, sales engineering, presales and customer success. The company incorporated in Delaware in 2020 and launched commercial operations in 2021, building its business around software that helps teams create, manage and measure product demonstrations.
More about Arcade
Founders and leadership
Caroline Clark is identified as Chief Executive Officer and a co-founder. Rich Manalang is the other co-founder; the report does not establish a current executive title for him.
Funding and adoption
The research reports approximately $21.7 million in venture funding, including a $14 million Series A led by Mamoon Hamid of Kleiner Perkins, with participation from Foundation Capital partner Joanne Chen and Upfront Ventures. Arcade reported use by more than 30,000 teams as of 2026.
Enterprise controls
The supplied research describes SOC 2 compliance and data-processing security alongside the platform's enterprise management capabilities.
Notable credits
5 creditsOffices
Where Arcade is based
- San Francisco, California, United States
San Francisco offices
HeadquartersAbout this office
**Office** Status: active Headquarters Address: 445 Bush Street, Suite 400, San Francisco, CA 94108, United States Company headquarters and principal place of business identified in the October 6, 2026 Terms of Service. --- **Office** Status: inactive / historical Address: 595 Market Street, Floor 10, San Francisco, CA 94105 Historical office listing in the supplied research. No closure date is established.
- 500 Chelmsford Road, Hillsborough, CA 94010, United StatesHillsborough, California, United States
Hillsborough office
Registered corporate and mailing location reported in SEC filings; operational production or staffing activity is not established.
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