Aquent

Aquent Studios is a global co-creation agency that works as an embedded creative, design, digital, and marketing partner for enterprise organisations. Its model centres on building custom virtual and integrated studio teams within clients’ own systems, workflows, and tools rather than operating through a conventional agency-of-record retainer.

Established in 2003 as Aquent’s specialist managed creative-services division, the studio combines strategic consulting with hands-on design, content, technology, and operational delivery. It supports clients from early research and customer-journey work through design, production, optimisation, and implementation.

Capabilities

• Experience and product: user research, contextual inquiry, journey mapping, UX/UI design, rapid prototyping, accessibility audits, and web and mobile development.
• Content and creative production: creative direction, copywriting, brand strategy, video editing, motion graphics, 3D/CGI assets, and omnichannel campaign delivery.
• Marketing and analytics: performance-marketing strategy, campaign execution, data dashboards, go-to-market support, and conversion optimisation.
• Creative operations: in-house agency transformation, process and tool selection, SOP development, AI workflow implementation, and change management.
• Emerging technology: generative and agentic AI, spatial computing, XR/VR/AR, and industrial digital twins.

The studio’s co-creation approach is organised around Harmony, Agility, Synergy, and Depth: aligning with client culture, adapting to internal ways of working, collaborating as an integrated team, and bringing multidisciplinary capability to complex work. Its virtual and embedded teams can draw on Aquent’s wider network of creative, marketing, and technology professionals to scale delivery for different needs.

Aquent Studios has worked across technology, healthcare, financial services, retail, manufacturing, automotive, public-sector, cultural, and educational contexts. Its documented work includes embedded creative support for Adobe, creative-operations and healthcare marketing work for Merck, Dreamforce collateral for Salesforce, a manufacturing digital twin for Rockwell Automation, technical visualisation for NASA, and digital-experience work for organisations including CVS Health, Walmart, Starbucks, and the New York Public Library.

In 2018, Aquent expanded the studio’s engineering capacity through the acquisition and integration of Toronto-based front-end development firm DEV6.