Animatic Media

Animatic Media is a commercial pre-visualization, storyboarding and AI video-production studio serving advertising agencies, brands and entertainment clients. Founded in 1997 as Interactive Art Services, the company evolved from digitally coloured presentation boards into animated storyboards and rebranded as Animatic Media in 2002 following a McCann-Erickson engagement.

The studio develops creative and production materials for commercial concepts, from early visualisation through broadcast-ready work. Its capabilities span hand-drawn 2D animatics, 3D CGI animatics, hybrid animatics, boardomatics, photomatics, director pre-vis and shooting boards. Hybrid work combines illustrated characters with 3D spatial environments, while its pre-production services support concept testing and agency presentations.

Production capabilities

• AI-assisted commercial, social and narrative video production
• Script-to-screen creative development, AI photomatics and variant generation
• White-label or co-credited production partnerships for agencies and brands
• Unreal Engine 5 virtual production, green-screen filming and virtual environments
• Audio production, including casting, voice recording, original music, sound design and mixing

Animatic Media combines conventional illustration and animation with its RenderLux™ AI pipeline and RenderMind workflow. The company describes a documented human-authorship process for AI-finished commercial productions, intended to address copyright considerations in generative-video work.

The studio has completed more than 10,000 projects for agency creative departments and major brands. Its reported client and agency relationships include BBDO, TBWA\Chiat\Day, Wieden+Kennedy, Goodby Silverstein & Partners, Droga5, Ogilvy, Publicis, Adam & Eve/DDB, Amazon, Google, Nissan, Diageo, Unilever, AB InBev and Kellogg’s.

Its work ranges from traditional commercial animatics and advertising pre-vis to AI-assisted spots, hybrid animation and immersive cartoon production. The company operates a multi-time-zone production network designed to enable overnight handoffs among illustration, modelling and animation teams.