Animascot

Animascot was an independent British boutique 3D animation and character-design studio founded by digital animator Alon Eliashar. Incorporated in 2014, it operated through 2016 as a character-led commercial production company, developing animated mascots, promotional films and public-education content for brands and organisations.

The studio’s work centred on using bespoke animated characters to help brands communicate in crowded digital markets. Its end-to-end production process covered briefing and scriptwriting through character development, 3D modelling, rigging, texturing, shading, simulation, lighting, rendering, compositing, editing, voiceover direction and audio integration.

Character-led animation

Animascot specialised in:

• 3D character design, concept art and mascot development
• Character rigging, animation and dynamic simulation
• 3D modelling, texturing, shading and lighting
• Explainer, promotional and commercial video production
• Brand-mascot campaigns and animated storytelling

Selected work

Among its documented projects was the 2016 public-safety film Bee Safe This Summer!, commissioned by Active Response Security Services. Animascot created the "Bee Active" character and handled its concept, modelling, rigging and animation for a campaign intended to help educate schoolchildren about the dangers of entering building sites and derelict structures.

The studio also produced a character-driven commercial for the bingo-comparison platform Two Little Fleas, featuring two animated flea characters, and created an Animascot brand-mascot showcase demonstrating full-body rigging and typography integration.

Animascot’s operations ended following Eliashar’s death in December 2016. The company was formally dissolved in January 2018, leaving its work as a record of a small, character-focused UK animation studio.