Anemona Studio

Anemona Studio is an independent Mexican–Canadian animation, motion design and visual-effects boutique founded in 2010 by director and producer Henedy Macías. The studio combines client-commissioned work with original intellectual property, serving commercial, broadcast, financial-technology and social-advocacy projects across Latin American and North American markets.

Its work spans hand-drawn, frame-by-frame 2D animation; 3D animation and hard-surface modelling; motion graphics; title design; visual effects; compositing; and pre-production disciplines including concept art, character design, visual development, animatics and storyboarding. The studio also develops immersive work through augmented reality, virtual-production environment design and video mapping.

Animation with a social and commercial focus

Anemona creates animation for brands, digital platforms and advocacy organisations. Its work includes explainers and tutorials for bineo, motion-graphics spots for Movistar, a campaign for Greenpeace México and a 35th-anniversary identity sequence for La Adictiva.

A prominent recent production is La Desigualdad Acaba Con Todo (Inequality Destroys Everything), an anime-inspired, hand-drawn animated short made for Oxfam México in partnership with agency Montalvo. The film was screened at Mexico's Cineteca Nacional, selected for Shorts México, and received the Best 2D Animation award at the New York Short Film Festival.

Original development

Alongside commercial production, Anemona is developing Mambo & Domingo, an original Mexican–Canadian preschool animated series about the backyard adventures of a corgi and guinea pig in Toronto. The project was featured at Annecy's Partner Pitches and selected as a semifinalist for the 50th Anniversary Ottawa International Animation Festival's Pitch THIS! competition.

The company operates internationally as Anemona Animation Studio and ANS, reflecting its cross-border co-production activity while retaining Anemona Studio as its public name.