Amuse

Amuse is a Greek experiential marketing, brand-experience and event-production agency that creates live, hybrid and virtual experiences for corporate, cultural and public-sector audiences. Founded in 2001 by Elli Glytsou and Vassilis Mentzelopoulos, the company combines creative development, event design, technical production and audience-focused communication in end-to-end programmes.

Its work spans customised brand activations, immersive environments, integrated experiential campaigns, employee-engagement initiatives, corporate conferences, trade exhibitions, press events and product launches. Amuse also produces commercial and web video, motion design, live-streamed broadcasts and technical audiovisual experiences.

Experience-led production

The agency brings together strategic storytelling, production planning, scenography, staging and logistics for projects ranging from internal corporate programmes to large public events. Its technical capabilities include 3D architectural projection mapping, interactive digital wayfinding, virtual-reality installations and multi-camera live streaming.

Amuse serves clients across automotive, telecommunications, consumer electronics, healthcare, energy, retail, luxury goods, banking and public institutions. Its portfolio includes experiential work for BMW and MINI, corporate conferences for MSD, launches for BASF, retail activations for Germanos, and the opening event for Gastrade’s Alexandroupolis LNG Terminal.

Selected work

• BMW Joyland and panhellenic launches for the BMW X1, iX1, iX3 and X2
• Large-scale 3D video mapping on the Hellenic Parliament
• Cosmote’s Acropolis Rally in 5G Speed hybrid presentation
• The 1st Athens Civil Society Festival
• Production management and staging coordination for Desmond Child Rocks the Parthenon

With capabilities spanning experiential communication, employee engagement, media production and event management, Amuse supports projects across Greece and international markets.