Alice Blue
- Open roles
- 0
- Founded
- 2006
- Employees
- 201-500
- Offices
- 19
About Alice Blue
Alice Blue is an Indian online discount brokerage and financial technology firm founded in 2006 in Erode, Tamil Nadu. It began as a commodities broker and expanded into discount stockbroking, offering trading and investment access across equities, derivatives, currencies, commodities, mutual funds and initial public offerings.
The business operates primarily through Alice Blue Financial Services Private Limited, with memberships on the National Stock Exchange of India, Bombay Stock Exchange and Multi Commodity Exchange, as well as CDSL depository participant status. Its operating model combines brokerage services with technology products for self-directed retail traders and algorithmic users.
Trading and investment services
- Equity delivery and intraday trading
- Futures and options, currency and commodity trading
- Demat and depository participant services
- IPO, mutual fund and margin-trading facilities
- API-based automated trading and trading-tool integrations
Technology ecosystem
Alice Blue developed the proprietary ANT (Analyse and Trade) suite, including ANT Web, ANT Mobi, ANT Meta, ANT Scanner and developer APIs. The platform supports charting, market screening and automated order execution, with integrations for tools including TradingView, ChartIQ and AlgoTest.
The company also operates Trade Store, a marketplace for third-party trading tools, indicators and bots, and Trade School, an investor-education portal with structured learning resources for retail traders. Its brokerage pricing has included the Freedom 15 plan and flat-fee models for selected executed orders, alongside zero brokerage on mutual funds and IPO applications.
With a corporate headquarters in Bengaluru and a network of regional branches across India, Alice Blue serves retail trading and investing customers through its digital platform, partner network and branch operations.
More about Alice Blue
Leadership and regulation
- Mohanamurthy Sidhavelayutham (Sidhavelayutham Mohan) is identified as founder, CEO and managing director. Other named executives include director Kanakavel Rajesh, director Arunachalam Sri Saradha, CFO Saravanan T, CTO R. Nagarjun and compliance officer Saravanan R.
- The primary operating entity holds SEBI registration INZ000156038 and CDSL depository registration IN-DP-364-2018.
Business history
Alice Blue began commodity-broking operations under Alice Blue Commodities Private Limited, later expanding its securities-broking operations through Alice Blue Financial Services Private Limited. The company moved its headquarters from Chennai to Bengaluru in 2017.
Notable credits
8 creditsOffices
Where Alice Blue is based
- No. 153/2, 3rd Floor, M.R.B. Arcade, Bagalur Main Road, Dwaraka Nagar, Yelahanka, Bengaluru, Karnataka – 560063, IndiaBengaluru, Karnataka, India
Bengaluru office
Headquarters - No 7, Ram Nagar, 7th Main Rd, Srinivasa Nagar North Extension, Velachery, Chennai, Tamil Nadu – 600042Chennai, Tamil Nadu, India
Chennai office
- 1865, Subham Complex, 2nd Floor, Trichy Road, Ramanathapuram, Coimbatore, Tamil Nadu – 641045Coimbatore, Tamil Nadu, India
Coimbatore office
- S-528, First Floor, School Block, Shakarpur, Opposite Laxmi Nagar Metro Station Gate No-2, Delhi – 110092Delhi, India
Delhi office
- Erode, Tamil Nadu, India
Erode offices
About this office
**Office** Status: active Address: Old No. 56/2, New No. 58, LIC Nagar, Vinayagar Kovil Street-8, Erode, Tamil Nadu – 638002, India Statutory registered office. --- **Erode operational branch** Status: active Address: No. 97, 1st Floor, Selvam Agencies Building, Sathy Road West, Erode, Tamil Nadu – 638003
- #205, 2nd Floor, Pavani Estates, Near TTD Kalyana Mandapam, Himayathnagar, Hyderabad, Telangana – 500029Hyderabad, Telangana, India
Hyderabad office
- 2nd Floor, Plot No. 56/06, Madhyam Marg, Near Rajat Path, Mansarovar Sector 5, Jaipur, Rajasthan – 302020Jaipur, Rajasthan, India
Jaipur office
- Old No. 44/1656B (1), New No. 70/1655, Vyloppilly Krishnan Menon Road, Metro Pillar No. 585, Kaloor, Kochi, Kerala – 682017Kochi, Kerala, India
Kochi office
- Regional Office, 3rd Floor, 19 R.N. Mukherjee Road, Kolkata, West Bengal – 700001Kolkata, West Bengal, India
Kolkata office
Regional office.
- 2nd Floor, C19, Vibhuti Khand, Gomti Nagar, Lucknow, Uttar Pradesh – 226010Lucknow, Uttar Pradesh, India
Lucknow office
- 130, 2nd Floor, Alagar Koil Main Road, Opposite Chandran Mess, Tallakulam, Madurai, Tamil Nadu – 625002Madurai, Tamil Nadu, India
Madurai office
- 201, 2nd Floor, Avior-Nirmal Galaxy, Opp. Johnson & Johnson, L.B.S. Marg, Mulund West, Mumbai, Maharashtra – 400080Mumbai, Maharashtra, India
Mumbai office
- 307, 3rd Floor, Imperial Plaza, Anand Talkies Square, Sitabuldi, Nagpur, Maharashtra – 440012Nagpur, Maharashtra, India
Nagpur office
- 201/2/3, 2nd Floor, Ambition Business Center, Jamal Road, Patna, Bihar – 800001Patna, Bihar, India
Patna office
- 3rd Floor, Swaroop Complex, Warje Malwadi Rd, Erandwane, Pune, Maharashtra – 411004Pune, Maharashtra, India
Pune office
- Shop No. 35 & 36, 2nd Floor, A.C. Building, G.E.L. Church Complex, Opposite Sainik Market, Main Road, Ranchi, Jharkhand – 834001Ranchi, Jharkhand, India
Ranchi office
- Shop No. 119, 1st Floor, Anjani Icon Complex, Opposite DGVCL Office, Jahangirpura Road, Surat, Gujarat – 395005Surat, Gujarat, India
Surat office
- No. 13A, Premier Tower, First Floor, Birds Road, Cantonment, Tiruchirappalli, Tamil Nadu – 620001Tiruchirappalli, Tamil Nadu, India
Trichy branch
- Door No. 47-3-36/7, Flat No. 402, Tribhuvanam Building, Dwaraka Nagar 5th Lane, Visakhapatnam, Andhra Pradesh – 530016Visakhapatnam, Andhra Pradesh, India
Visakhapatnam office
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