AKQA

AKQA is a global creative and innovation agency that designs digital products, brand experiences and technology-led services. Founded in London in 1994, the company operates as an autonomous subsidiary brand of WPP plc while maintaining its own leadership, client relationships and public identity.

Its work spans the intersection of design, communications and emerging technology, combining strategy with the delivery of connected products, platforms, campaigns and environments. AKQA’s capabilities include experience and product design, brand strategy and identity, creative technology, artificial-intelligence systems, web and mobile engineering, e-commerce, spatial design, industrial design and accessible audio experiences.

Services and approach

AKQA supports organisations from early strategy through implementation across:

• Digital product and service design
• Brand experience, communications and campaign activations
• Generative AI and intelligent-system integration
• Web, native mobile and platform engineering
• Spatial and environmental architecture
• Industrial and hardware product design
• Creative audio and sonification

The agency works across consumer technology, retail, automotive and mobility, financial services, sports and entertainment, luxury and fashion, telecommunications, healthcare, and non-profit sectors.

Selected work

AKQA has created work for organisations including Nike, Volvo Cars, ING, Moncler, H&M, Tennis Australia, Wimbledon, BBC and UN Women NL. Its projects include Nike+ Kinect Training; Never Done Evolving, which used AI to stage Serena Williams against versions of herself; the Action Audio and HawkAR spatial-audio accessibility experiences for tennis audiences; and Pink Chip, a financial index tracking the performance of female-led corporations.

The company also developed the Volvo Cars Safety Standard brand system, ING’s One Step Ahead global brand system, Moncler’s MondoGenius live digital event, and H&M’s Looop recycling experience. AKQA’s work brings together physical and digital product development, creative communications and technical delivery across a global studio network.