AFACTOR Media

AFACTOR Media is a boutique creative production studio established in 2018 in Mount Juliet, Tennessee, in the Greater Nashville area. Founded by producer and director Rob Hawkins, its work spans live-action music videos, digital visual content, video post-production and animation development.

The studio's documented production activity between 2018 and 2022 centered on musical artists and digital entertainment. Its music-video work included acoustic covers and vocal performances for Caleb Grimm and Anthem Lights, combining video direction, cinematography and editing. Productions credited to the studio include Grimm's The Reason and Amazed, along with Anthem Lights' Nothing But The Blood and Stevie Wonder Medley.

Its production capabilities covered shoot coordination, lighting design, camera work and post-production finishing. Acoustic-session work also involved capturing performances and synchronizing sound with the finished visuals. These services supported music and entertainment projects distributed through online video platforms.

Beyond live-action production, AFACTOR Media's work extended into digital character animation, animated-series writing, directing and visual development. The supplied research connects this activity with A Show About Anthem Lights, released in 2022 through Affirm Originals, Pure Flix Entertainment and Sony Pictures Entertainment, with Hawkins credited in creative and production roles.

The studio maintained an official website and an ArtStation company profile during its documented operating period. As of October 2026, the brand was reported as dormant and its website was offline.