Adcetera

Adcetera is an independent, full-service digital marketing, advertising, and creative agency founded in Houston in 1982. The agency combines brand strategy, creative content, enterprise technology, search intelligence, and performance media to help organizations build and activate integrated marketing programmes.

Its work spans omnichannel creative and content strategy; brand identity and copywriting; motion graphics, video production, and commercial content; and experiential and event marketing. Adcetera also designs and develops websites, enterprise CMS and Drupal platforms, UX/UI experiences, mobile apps, AR/VR activations, and AI-driven solutions.

Integrated marketing capabilities

• Digital and technology: Enterprise web development, digital platforms, CMS engineering, customer experience design, and marketing technology.
• Media and performance: Paid search, paid social, programmatic media, LinkedIn advertising, conversion-rate optimization, and marketing analytics.
• Demand and lifecycle marketing: B2B demand generation, account-based marketing, CRM, marketing operations, and lifecycle programmes using platforms including HubSpot, Marketo, and Salesforce.
• Search and content: Local and enterprise SEO, Generative Engine Optimization, content strategy, and content rights management through Adcetera Licensing Plus.

The agency serves clients across energy and clean technology, enterprise technology and SaaS, healthcare and life sciences, financial and professional services, industrial and construction, consumer products, retail, food and beverage, and civic and nonprofit organizations.

Adcetera’s portfolio includes enterprise marketing and digital communications for Chevron and Shell; a corporate brand transformation and website overhaul for KBR; an identity and corporate digital platform for Everon; strategic communications and fundraising work for Texas Children’s Hospital; and destination branding and media work for Visit The Woodlands. Its experience also includes technical storytelling and multilingual product content for Zebra Technologies and AMD, as well as a long-running corporate marketing relationship with Sysco Foods.

As a privately held agency, Adcetera remains independently owned by its founders, Kristy Sexton and John Sexton. It is certified as a Women’s Business Enterprise by WBENC and as a Texas Historically Underutilized Business.