Abruzzo

Abruzzo is a Curitiba-based visual production and creative-technology studio working across commercial photography, photorealistic CGI, animation, image retouching, and interactive product experiences. Established in 1997, it combines live-action production with digital imaging to create advertising and e-commerce assets for brands, agencies, and institutions.

Its work spans studio and location photography for products, fashion, architecture, machinery, automotive, cosmetics, and food, alongside 3D modelling, texturing, rendering, compositing, and commercial animation. The studio also produces architectural and interior visualisation for furniture, real-estate, and surface-material clients, bringing photographic and computer-generated elements together in finished campaign imagery.

Interactive visual experiences

Through Grupo Abruzzo's collaboration with technology affiliate Sino3D, Abruzzo extends visual production into interactive retail and product presentation. Its supported capabilities include:

• 360-degree product tours with rotational views, hotspots, and technical information layers
• Virtual-reality product experiences and architectural visualisation
• Interactive product simulators for web, retail kiosks, and digital displays
• Product-demonstration animation and promotional video content

This combination of photography, CGI, post-production, and interactivity supports campaigns across advertising, consumer appliances, furniture and interiors, automotive, cosmetics, ceramics, printing, gaming, and education.

Selected work

Supported commissions include product photography and CGI for Electrolux; architectural visualisation and an interactive VR presentation for Incepa Cerâmica; advertising imagery for Renault and Volvo; cosmetics imagery for O Boticário; and visual work for Docol, Portobello, Eucatex, Móveis Campo Largo, and PlayStation. The studio has also contributed visual assets and ambient-media production to Mater Natura and Agência OpusMúltipla's anti-animal-trafficking campaign, The Cage Elevator.

Abruzzo's production approach is rooted in creating detailed commercial visuals that can move between print, outdoor, broadcast, digital, and e-commerce applications.