ABF Pictures

ABF Pictures is a Manchester-based hybrid creative agency and commercial production studio specialising in performance-led television advertising, video production and integrated campaign creative. It combines strategic concept development with in-house production, taking work from the initial brief and script through live-action filming, post-production, broadcast clearance and distribution.

The studio’s work is centred on Direct Response Television (DRTV) and brand-response advertising: campaigns designed to support measurable customer acquisition, testing and scale. Its production approach supports challenger brands and first-time television advertisers as well as established businesses seeking flexible creative across broadcast, connected TV and digital channels.

End-to-end campaign production

ABF Pictures develops and produces:

• TV commercials, including creative ideation, scriptwriting, directing, shooting, editing and Clearcast compliance
• Brand films, product explainers, case studies, corporate communications and B2B video
• Social-first video for platforms including TikTok, Instagram, YouTube and LinkedIn
• Integrated assets for television, cinema, digital out-of-home, radio, streaming audio and podcasts
• Audio advertising with Radiocentre clearance
• Post-production services including editing, sound design, visual effects, motion graphics and still photography

Its modular, multi-variant “donut” scripting supports test-and-learn creative programmes, allowing campaigns to be adapted across audience, message and media combinations. ABF also works across linear broadcast, Sky AdSmart, connected TV and digital streaming environments.

Selected work

The studio’s portfolio includes Foodhub’s multi-channel “Hubba Hubba” and “Feel Like A Big Deal” campaigns; Sykes Holiday Cottages’ “Home of the Staycation” and “Ready For Sykes” commercials; and The Fragrance Shop’s “A Little Bit” campaign. Other credited work includes DRTV campaigns for Ocean Finance, ITV sponsorship idents for Dr. Beckmann, gohenry’s “This is gohenry” campaign, CarGurus’ “The Most Important Question”, and Pharmacy2U’s “All About You.”

ABF Pictures serves sectors including e-commerce, financial services, health and telemedicine, travel, retail, direct-to-consumer brands, gaming and charities. The company is an active independent business, operating as ABF Pictures Limited.