72andSunny
- Open roles
- 0
- Founded
- 2004
- Employees
- 501-1000
- Offices
- 6
About 72andSunny
72andSunny is a global creative, strategy and advertising agency founded in Los Angeles in 2004. Now part of Stagwell, it works across brand transformation, integrated campaigns, entertainment marketing, design and cultural storytelling for commercial and cultural brands.
The agency combines strategic positioning and platform architecture with creative ideation, copywriting, art direction, design systems, digital content and social storytelling. Its work also spans product and innovation strategy, entertainment-led experiences, gaming partnerships, and production and post-production in partnership with affiliated production studio Hecho Studios.
Creative capabilities
- Brand positioning, transformation and platform development
- Full-service advertising and multimedia campaign production
- Visual identity, integrated design systems and creative direction
- Digital marketing, content creation and social storytelling
- Product and innovation strategy
- Entertainment, gaming and large-scale brand experiences
- Brand citizenship, DEI and cultural initiatives, including the 72U creative platform
72andSunny serves clients across sports, technology, gaming, entertainment, food and beverage, automotive, financial services, travel, employment and health. Its credited work includes NFL Super Bowl campaigns such as Born to Play, Run With It and Somebody; Google Pixel’s The Most Loyal Man In Sports; Google’s Year in Search; Blizzard’s Diablo IV: Reward the Scars; CarMax’s Wanna Drive?; Panera’s It Just Meals Good; and United Airlines’ Believing Changes Everything.
In 2025, the agency expanded its global operating network through the 72andSunny Creative Collective. The initiative brought Toronto and Singapore operations formerly branded as Forsman & Bodenfors directly under 72andSunny, alongside affiliated design and production partners that retain their own operating brands. This structure supports cross-market creative, design and production collaboration while 72andSunny continues to operate as a global agency network.
More about 72andSunny
Leadership and recognition
72andSunny was founded by John Boiler, Glenn Cole, Robert Nakata and Greg Perlot. The 2025 formation of the 72andSunny Creative Collective was led by Global CEO Evin Shutt and International CCO Justine Armour.
The agency has received Ad Age Agency of the Year and Adweek Agency of the Year honors multiple times, and has been regularly recognized in Fast Company’s Most Innovative Companies.
Network development
The agency established creative bases in Amsterdam in 2011, New York City in 2015 and Sydney in 2017. In September 2025, its operating network expanded when former Forsman & Bodenfors teams in Toronto and Singapore rebranded directly as 72andSunny operations. Bruce Mau Design and Hecho Studios joined the Creative Collective while retaining independent brands and legal structures.
Notable credits
18 creditsOffices
Where 72andSunny is based
- 12101 Bluff Creek Drive, Playa Vista, Los Angeles, CA 90094, USALos Angeles, California, United States
Los Angeles office
HeadquartersGlobal headquarters and flagship creative studio.
- The Woolstores, Shed 72, 4E Huntley Street, Alexandria, NSW 2015, AustraliaSydney, New South Wales, Australia
Sydney office
Australia and New Zealand creative hub.
- 351 King Street East, 6th Floor, Toronto, ON M5A 1L1, CanadaToronto, Ontario, Canada
Toronto office
Canadian market headquarters; rebranded into 72andSunny in September 2025.
- Westerhuis, Westerstraat 187, 1015 MA Amsterdam, NetherlandsAmsterdam, North Holland, Netherlands
Amsterdam office
EMEA regional hub and European creative center.
- 1 Fusionopolis Walk, Solaris North Tower #08-11/12, Singapore 138628Singapore
Singapore
Southeast Asia and pan-Asian creative operations hub.
- Empire Stores, 55 Water Street, 6th Floor, Brooklyn, NY 11201, USANew York, United States
New York office
East Coast operational and client services flagship.
Open roles
Find your next role at 72andSunny