50 Sport

The Sports Entertainment Agency

50 Sport is a specialized creative and production agency that bridges the gap between sports rights holders, governing bodies, and global corporate sponsors. Founded in 2016, the agency focuses on driving growth in the sports sector through entertainment-led storytelling, digital strategy, and high-impact content production. By combining deep cultural insights with rapid, on-the-ground execution, 50 Sport helps brands and federations build meaningful connections with global fanbases.

Core Capabilities

The agency operates through a bifurcated model that integrates editorial expertise with creative brand development:

• Strategy & Editorial: Providing audience intelligence, cultural insights, and always-on storytelling ecosystems. The team manages official channels for major federations, including live matchday coverage and community growth strategies.
• Creative & Production: Delivering end-to-end campaign development, from concept ideation to high-end motion design and video production. The agency maintains a robust production workflow, utilizing on-site camera crews and post-production suites to deliver localized, multi-language assets for global broadcasts.
• Sponsorship Activation: Designing and executing integrated brand platforms that activate partnerships across major sports properties, including Formula 1, international football, and emerging sports like electric powerboating.

Industry Impact

50 Sport has established itself as a key partner for organizations such as FIFA, The FA, and European Professional Club Rugby (EPCR), as well as global brands like Qatar Airways, DHL, and NinjaOne. The agency is recognized for its ability to scale content production during major global tournaments and its expertise in creating character-driven campaigns that resonate across television, digital, and out-of-home platforms. Headquartered in London, the agency leverages a distributed network of creators and producers to support its international client base, ensuring reactive, high-quality content delivery regardless of location.