3DEXCITE

3DEXCITE is Dassault Systèmes’ brand for high-end 3D product visualization, digital marketing and commercial virtual-twin solutions. Originating from Munich-based Realtime Technology AG (RTT), the business combines engineering data, product design and consumer-facing media for organizations that need consistent visual product experiences across marketing, sales and interactive channels.

Its work spans photorealistic CGI for film, print and digital media; technical animation and product storytelling; virtual photoshoots; and real-time configurators and point-of-sale visual tools. Automotive and mobility are central markets, alongside aerospace and defense, industrial equipment, high-tech, consumer goods, retail and lifestyle.

Visualization technology

3DEXCITE develops and deploys a connected visualization stack that includes DELTAGEN, the physically correct STELLAR rendering engine, and commercial virtual-twin applications on the 3DEXPERIENCE platform, including xHighlight and xStudio. Its capabilities also cover 360-degree interactive experiences, spatial computing, CAD- and PLM-integrated content creation, software licensing and cloud-rendering services.

Creative production

The Munich operation includes FLAVOR3D by 3DEXCITE, an internal creative CGI production studio. The team produces commercials, key marketing imagery, fulldome films and launch assets, pairing creative direction with 3DEXCITE’s visualization technology. Reported work includes launch imagery and animation for the Hyundai Ioniq 5, concept visuals for Hyundai N Vision 74 and RN22e, a Toyota Land Cruiser GR Sport sequence, and automotive campaigns for Lexus, Audi and Porsche.

3DEXCITE traces its business origins to RTT’s 1999 founding. Dassault Systèmes acquired RTT in 2013–2014 and introduced the 3DEXCITE brand at EXCITE 2014. The brand remains active within Dassault Systèmes, with primary visualization and automotive hubs in Munich and the Detroit metropolitan area.