160over90

160over90 is a global cultural and sports marketing agency founded in Philadelphia in 2001. It combines brand strategy, creative advertising, experiential work, sports and entertainment marketing, content production, communications, media, and data-led audience intelligence.

The agency began as a boutique branding and design shop with a strong focus on collegiate athletics and higher education. Its institutional fundraising and repositioning work has supported campaigns for universities including UCLA, the University of Virginia, the University of Florida, and Texas A&M.

Capabilities

• Brand strategy and design: architecture, identity systems, naming, messaging, and repositioning
• Campaigns and content: integrated advertising, copy, art direction, video, photography, documentaries, and motion graphics
• Experiential marketing: live events, hospitality, retail experiences, immersive pop-ups, festival activations, and tournament programming
• Sports and entertainment: sponsorship strategy, athlete and talent partnerships, rightsholder negotiations, property activations, and broadcast integrations
• Digital and creator marketing: social strategy, community management, social listening, content creation, and influencer programs
• Media and intelligence: paid-media planning and buying, audience segmentation, measurement, fan tracking, and predictive analytics

Its work spans sports and live entertainment, higher education, food and beverage, automotive, financial services, retail, technology, media, and telecommunications. Supported client and property work includes AB InBev brands, Audi, Nike, Under Armour, Ferrari, McDonald's, Coca-Cola, Visa, HSBC, Marriott Bonvoy, the Philadelphia Eagles, the Indianapolis Colts, the Philadelphia 76ers, the US Open, Olympic Games programs, Formula 1 activations, and major university campaigns.

160over90 was acquired by Endeavor in 2018 and became part of WME Group following Endeavor's 2025 take-private transaction. Publicis Groupe acquired the agency in May 2026 and integrated it into Publicis Sports. The agency continues to operate as an active global business, connecting its creative, experiential, sponsorship, and cultural-marketing capabilities with Publicis data and creator-marketing resources.