About the role
Company Overview
LEGO Digital Play will bring the LEGO brand into digital entertainment in new, innovative, and wholly-owned ways. The mission is to ensure the LEGO Brand remains as powerfully a part of children’s lives in the coming decades as it has ever been. The goal is to reach every kid on the planet, their parents, and adult fans of LEGO by providing meaningful, magical, and playful new experiences. The company is in the early phases of development, offering a unique opportunity to build a new entity for a global brand. The culture is described as open, collaborative, intellectually rigorous, and creatively vibrant.
Role Summary
The UX Director will own the user experience for a new LEGO digital product, shaping the experience from the ground up by setting the UX vision and building a team to deliver it. The role requires alignment with design, product, tech, and art leads to meet creative and technical goals, while establishing workflows and standards to maintain high quality as the product grows. The position emphasizes clarity, accessibility, and visual craft, requiring deep experience in mobile UX and the ability to translate audience needs into intuitive design.
Key Responsibilities
- Own the UX vision for a cross-platform product, designing for a broad and diverse audience.
- Set the UX quality standard and uphold it rigorously, prioritizing clarity and accessibility.
- Embed trust and safety into the experience by design.
- Establish the pipelines, processes, design systems, and standards that keep UX quality consistent as the product scales.
- Build and lead the UX team, placing the right people in the right roles, empowering them to grow and own their work, and creating a culture of craft, trust, and accountability.
- Work closely with design and art leads to align UX direction with the wider creative and technical vision.
- Champion a flexible approach to UX, iterating continuously and validating decisions through usability testing and user feedback.
- Present UX direction and progress to stakeholders with clarity and confidence.
Required Qualifications
- Substantial experience at UX Director level, with a track record of high-profile launched products across multiple platforms.
- Proven ability to define and own a user experience for a live service product end-to-end, across multiple releases.
- Expertise in UX for interactive products on PC and mobile, including interaction design, visual and UI craft, accessibility, information architecture, and usability heuristics.
- Experience designing for a range of audiences, including younger or family audiences, with fluency in trust, safety, and age-appropriate design.
- Experience adhering to design and brand guidelines at a large consumer brand or entertainment company.
- Demonstrated success building and leading UX teams: hiring, developing talent, and setting the bar for craft.
- Experience partnering with research functions to inform design decisions with user insight.
- Deep understanding of design pipelines, production workflows, and how to build them from scratch.
- Strong diplomatic and communication skills, with an ability to align stakeholders with varied priorities.
- Experience integrating UX into agile, iterative development processes.
Preferred Qualifications
- Experience working with licensed IP or external brand partners.
- Experience with UX / UI for UGC platforms.
- Proficiency with UX / UI design tools (e.g. Figma).
- Experience with data-informed design using analytics and behavioral insights.
Position Details
- Department: Confidential
- Location: LEGO Digital Play London Office
- Remote status: Hybrid