UX Designer

Role Summary

As a Senior UX Designer in Player Value, you will shape experiences that strengthen motivation, progression, and long-term engagement across Candy Crush Saga. This role requires bringing clarity to ambiguity, connecting player needs with product and business goals, and driving strong design direction across complex systems. You will work closely with Product, Game Design, UI, Art, Data, Engineering, and Leadership to frame opportunities, shape solutions, and deliver player value at scale. Your focus includes defining how players understand, feel, and act on the value of playing across progression, rewards, streaks, challenge loops, and post-level experiences.

Responsibilities

• Own UX strategy for Player Value across progression, rewards, streaks, challenges, onboarding, and engagement systems.
• Lead discovery and problem framing for complex player-facing initiatives, turning insights and constraints into clear direction.
• Design end-to-end experiences, from flows and prototypes to specs and content, owning quality through delivery.
• Partner across Product, Game Design, UI, Art, Data, and Engineering, bridging crafts and seniority levels to align teams on feasibility and design quality.
• Ground decisions in evidence, working with UX Research and Data to iterate and improve over time.
• Advocate for the player experience and long-term design quality.

Skills and Qualifications

• Extensive senior experience in UX design within the casual gaming industry.
• Strong systems thinking and a rigorous design methodology.
• Skilled at balancing player needs, design craft, and product goals to create genuinely impactful experiences.
• Strong sense of ownership and autonomy, with the confidence to drive work forward independently.
• Excellent stakeholder management, communication, and facilitation skills that help align teams around a shared vision.
• Grounded in data and insights, using them to inform and validate design decisions.

About King

King is a leading interactive entertainment company for the mobile world, with a mission of Making the World Playful. With more than 20 years of history, King delivers iconic games including the Candy Crush franchise and Farm Heroes Saga. King games are played by more than 200 million monthly active users globally. King is part of Microsoft and maintains presence in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles, and Malta.

Culture and Passion

• Innovation: The company is dedicated to challenging itself to dream bigger in a Seriously Playful way, continuously experimenting, learning, and adapting.
• Teamwork: Employees play as a team to have an impact on a massive scale.
• Mission: Bringing moments of magic to players through curiosity, passion for games, and respect for one another.