UX Designer

Role Overview

At King, we put players at the heart of everything we do. We’re looking for a passionate Senior UX Designer who thrives on crafting fun, engaging, and meaningful experiences for millions of players around the world. You’ll work closely with a cross-functional team to bring new ideas to life, evolve existing systems, and ensure every design decision balances player delight with business goals. If you’re excited by the challenge of designing for a global audience and shaping the future of free-to-play mobile games, this is the role for you.

As a Senior UX Designer in Player Value, you'll shape experiences that strengthen motivation, progression, and long-term engagement across Candy Crush Saga. This role suits someone who brings clarity to ambiguity, connects player needs with product and business goals, and drives strong design direction across complex systems, working closely with Product, Game Design, UI, Art, Data, Engineering, and Leadership to frame opportunities, shape solutions, and deliver player value at scale. You'll help define how players understand, feel, and act on the value of playing, across progression, rewards, streaks, challenge loops and post-level experiences; the systems that keep players coming back.

Responsibilities

• Own UX strategy for Player Value across progression, rewards, streaks, challenges, onboarding, and engagement systems
• Lead discovery and problem framing for complex player-facing initiatives, turning insights and constraints into clear direction
• Design end-to-end experiences, from flows and prototypes to specs and content, owning quality through delivery
• Partner across Product, Game Design, UI, Art, Data, and Engineering, bridging crafts and seniority levels to align teams on feasibility and design quality
• Ground decisions in evidence, working with UX Research and Data to iterate and improve over time
• Advocate for the player experience and long-term design quality

Skills

• Extensive senior experience in UX design within the casual gaming industry, with strong systems thinking and a rigorous design methodology
• Skilled at balancing player needs, design craft, and product goals to create genuinely impactful experiences
• Strong sense of ownership and autonomy, with the confidence to drive work forward independently
• Excellent stakeholder management, communication, and facilitation skills that help align teams around a shared vision
• Grounded in data and insights, using them to inform and validate design decisions

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta.

Our Values and Culture

• We bring moments of magic to hundreds of millions of people every single day. We create unforgettable games that are loved around the world.
• We take the art and science of gaming to the next level through curiosity for the unexplored, passion for games, respect for each other, and love for our players.
• We’re challenging ourselves to dream bigger in a Seriously Playful way.
• We’re experimenting, learning, and adapting continuously to shape the industry in ways yet to be imagined.
• We’re passionate about bringing moments of magic to our players and we’re not afraid to have fun along the way.
• Above all, we play as a team, helping each other have impact on a massive scale. And we’ll know we’ve outdone ourselves when we’ve inspired the world to play.