About the role
Company Overview
Tripledot Studios is one of the largest independent mobile games companies in the world. It is a multi-award-winning organisation with a global team of 2,500+ across 12 studios. The portfolio includes major titles in mobile gaming, engaging over 25 million daily active users. The company culture is driven by the principle that when people love what they do, their work is loved by others, with a focus on building a company filled with driven, smart, and detail-orientated individuals.
Role Overview
The User Acquisition Manager will grow the rewarded user acquisition business across multiple Tripledot games. Responsibilities include managing a portfolio of rewarded channels, identifying channel-and-game opportunities, and scaling campaigns through experimentation and optimisation. The role involves working with senior growth leaders and cross-functional teams to combine data, creative thinking, and commercial judgement to drive sustainable player growth.
Key Responsibilities
- Manage and grow a portfolio of rewarded user acquisition channels across multiple Tripledot Games.
- Launch, monitor and optimise paid user acquisition campaigns across rewarded partners and other key acquisition channels.
- Own campaign performance, budget allocation, ROI and spend optimisation across the portfolio.
- Analyse campaign performance and player acquisition data, turning insights into clear optimisation decisions.
- Scale successful channel-and-game combinations while continuously refining the portfolio based on performance.
- Partner with Product Managers, Analytics, BI and UA Leads to define experiments, evaluate results and support growth priorities.
- Collaborate with designers to develop, test and iterate on creative concepts that improve campaign performance.
- Use BI, measurement and AI tools to improve analysis, execution and decision-making.
- Work with cross-functional teams to uncover new growth opportunities through experimentation.
- Communicate performance, insights and strategic recommendations clearly to stakeholders.
- Take initiative in expanding the team's capabilities and identifying new rewarded acquisition opportunities.
Required Skills, Knowledge and Expertise
- 2–5 years of experience in User Acquisition, Performance Marketing or a similar growth-focused role.
- Mobile gaming experience is strongly preferred; experience with rewarded apps or rewarded acquisition partners is highly desirable.
- Strong understanding of mobile user acquisition, performance marketing principles and rewarded acquisition channels.
- Experience managing paid campaigns across platforms.
- Experience with mobile measurement platforms such as AppsFlyer, Adjust or similar MMPs.
- Strong analytical and technical skills, with the ability to make data-driven decisions using large datasets.
- Experience working with BI and visualisation tools such as Looker or similar platforms.
- Comfortable managing campaign budgets, analysing ROI and optimising marketing spend.
- Strong problem-solving skills with a proactive, experimentation-driven mindset.
- Excellent communication and presentation skills, with the ability to explain performance insights clearly to both technical and non-technical stakeholders.
- Ability to work independently while collaborating effectively across Product, Analytics, Creative and Growth teams.
- Curious, highly motivated and eager to continuously test, learn and improve.
Benefits
- Paid Holiday: 25 days paid holiday in addition to bank holidays.
- Hybrid Working: Office attendance required 3 days a week (Tuesdays and Wednesdays, plus one day of choice).
- Remote Working: 20 days per year to work from anywhere or cover mandatory office days.
- Daily Free Lunch: £12 per day provided when working in the office via JustEat.
- Company Events: Regular quarterly on-site and off-site events.
- Employee Assistance Program: Confidential support services.
- Family Support: Assistance on family forming/fertility journeys.
- Financial Protection: Life Assurance and Group Income Cover.
- Professional Development: Continuous opportunities for career growth.
- Medical & Health: Private medical cover (Bupa) and health cash plan (Medicash) available as opt-in P11d benefits.
- Dental Cover: Opt-in P11d benefit.
- Cycle to Work Scheme: Salary sacrifice bike purchase scheme.
- Pension Plan: Qualifying earnings or opt-in 4% contributory match schemes.
Application Requirements
- Hybrid working policy includes 3 days a week in the office.
- Right to work in the country of the role is mandatory.
- Fluency in English at B2 level or above is required for participation in meetings, documentation, and tools.