About the role
Job Details
- Location: Abu Dhabi, United Arab Emirates
- Employment Type: Full-Time
- Work Arrangement: Remote
Company Overview
Hypemasters is a mobile games company running performance marketing at scale, backed by an internal AI layer that automates reporting, data pulls, and monitoring. The company environment prioritizes strategy over manual dashboard management.
Role Overview
The User Acquisition Lead will own user acquisition end-to-end, including strategy, budget, creative direction, and app store presence. The role operates autonomously, reporting directly to leadership with a weekly performance narrative. This is not a hands-on-managed role; the hire will be provided with outcomes and context and trusted to execute.
Responsibilities
- Strategy and Budget: Own UA strategy and budget allocation across paid channels with full accountability for growth and efficiency targets.
- Creative Direction: Direct the creative team based on performance data to maintain a pipeline of fresh, effective creative.
- App Store Optimization (ASO): Own ASO end-to-end, including store metadata, visuals, experimentation, and alignment between organic and paid growth.
- Data and AI Utilization: Use internal AI and data tooling to inform decisions, validate outputs, catch errors, and apply professional judgment.
- Reporting: Deliver a weekly report to leadership covering results, key bets, and reasoning.
- Cross-functional Collaboration: Partner with creative, data, and leadership teams to ensure strategy alignment with business goals.
Requirements
- Experience: Proven track record owning significant paid marketing budgets end-to-end, ideally in mobile gaming or app-based growth.
- Autonomy: Demonstrated ability to operate independently, set direction, and work without task-level management.
- Data Judgment: Strong analytical skills with the ability to question and validate automated reporting rather than accepting it at face value.
- Comprehensive Marketing Skills: Experience directing creative strategy and ASO, beyond just running paid channels in isolation.
- Communication: Excellent communication skills, capable of translating complex performance data into a clear executive narrative.
Nice to Have
- Experience working alongside AI-assisted or automated marketing tooling.
- Background scaling UA in a lean or AI-augmented team structure.
What We Offer
- Full ownership of a meaningful function with minimal oversight.
- Modern, AI-augmented tooling designed to remove grunt work.
- Direct line to leadership with no layers between the role and decision-making.