About the role
About Rovio
Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds. Get ready to craft joy for millions of players! We're preparing for the exciting global launch of Angry Birds Match, our vibrant match-3 title. We're looking for a hands-on Senior Product Marketing Manager to turn our game roadmap into bright GTM campaigns that boost our reach, engagement, and conversion across the entire marketing funnel.
You'll join our creative, international Marketing Team and partner closely with our Marketing Director. Sitting right alongside the game team, you'll bring fresh player and market insights directly into product discussions. You'll own and run 360-degree marketing plans, coordinate platform and brand partnerships, and shape the game’s store presence with your clear vision and energetic approach.
Responsibilities and Impact
- Creating end-to-end go-to-market strategies and briefs for exciting feature launches, seasonal events, and brand moments.
- Managing the marketing calendar alongside our product roadmap so every release has a clear plan and owner.
- Partnering with creative, community, CRM, and external teams to produce inspiring, IP-consistent marketing assets.
- Shaping cross-channel 360 campaigns with clear reach targets across paid, owned, and earned media.
- Coordinating with our Strategic Partnerships Lead to build pitching decks and secure featuring placements with Apple and Google.
- Keeping our iOS and Google Play store pages fresh and collaborating on ASO experiments to boost conversions.
- Tracking match-3 market trends and measuring campaign performance to share key learnings with the wider game team.
Experience and Skills
- You bring 8+ years of total gaming marketing experience, with 5+ years focused specifically on mobile product marketing.
- You have a strong understanding of free-to-play mobile game development, LiveOps, and the full player funnel (UA, ASO, and onboarding).
- You know how to run integrated 360 campaigns that stretch beyond performance UA.
- You have experience collaborating with cross-functional game teams, external agencies, and platform partners.
- You're comfortable reading dashboards, working with MMP data, and measuring campaign performance.
- You craft clear briefs, persuasive pitch decks, and engaging updates for stakeholders.
- You're organized and comfortable managing multiple creative projects at once.
Working Conditions and Environment
- Location: Barcelona
- Department: Art – Match
- Employment Type: Permanent
- Working Model: Hybrid setup with two to three days at the office per week.