About the role
Location
ES - Barcelona, Spain (Hybrid: 3X in office), or remotely within the UK.
Role Overview
Scopely is seeking a Senior Product Manager, CRM to join the MONOPOLY GO! team. This role focuses on shaping how the game connects with players throughout their journey, solving complex product challenges and creating communication experiences that are relevant, timely, and valuable. The role involves owning the vision and roadmap for the capabilities, tools, and experiences that power communication throughout the player journey.
Key Responsibilities
Product Strategy
- Own and lead the CRM product roadmap and strategy across player-facing experiences and internal tooling, translating player, business, behavioural, and market insights into strategic priorities.
- Identify opportunities to improve engagement, retention, reactivation, and player value.
- Shape the future of CRM across push, email, in-game messaging, Live Activities, and emerging channels.
- Champion relevant, contextual, personalised, and player-first communication experiences as a CRM subject-matter expert.
Roadmap, Discovery and Innovation
- Lead discovery and ideation to identify player needs, team pain points, and opportunities to evolve CRM.
- Lead a cross-functional product area with dedicated software engineering resources.
- Provide clear product direction, priorities, requirements, and success criteria.
- Own delivery outcomes from discovery and prioritisation through development, launch, measurement, and iteration.
- Evolve CRM capabilities including personalisation, automation, segmentation, decisioning, orchestration, and dynamic content.
Performance and Continuous Improvement
- Partner with the analytics team to monitor and report on program effectiveness using data-driven insights.
- Recommend continuous improvements with a player-first focus.
- Lead structured testing strategies across A/B testing, cadence, segmentation, and channel mix.
- Champion a strong test-and-learn culture.
Candidate Requirements
- Proven experience in Product Management or a related product discipline.
- Strong understanding of player lifecycle and contact strategy.
- Analytical mindset and confidence using data to identify opportunities and guide decisions.
- Strong cross-functional collaboration skills and comfort working in a fast-paced environment.
- A player-first mindset and a drive to keep improving product and communication strategies.
Preferred Qualifications
- Product experience in gaming is strongly preferred; experience in entertainment or mobile apps is relevant.
- Hands-on experience with Braze or a similar marketing automation platform.
- Experience with tools such as Looker.
- Experience with live-service, casual, or social games.
About Scopely
Scopely is a leading video game and global interactive entertainment company. The company develops, publishes, and live-operates a portfolio including MONOPOLY GO!, Pokémon GO, Stumble Guys, Star Trek Fleet Command, MARVEL Strike Force, WWE Champions, the Scrabble franchise, and Yahtzee With Buddies. Scopely utilizes a proprietary technology platform, Playgami, and employs a team of gamemakers globally. The company has been recognized as one of the 100 Most Influential Companies in the World by TIME magazine and one of Fast Company's World's Most Innovative Companies.
Employment Policy
Employment at Scopely is based solely on merit and qualifications. The company does not discriminate on the basis of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other basis protected by law. Scopely considers qualified applicants with arrest or conviction records consistent with applicable laws.