About the role
Company Overview
2K creates iconic and culture-shaping video games, including NBA® 2K, BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, XCOM®, WWE® 2K, TopSpin®, and PGA TOUR® 2K. Portfolio studios include Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab. The company is an equal opportunity employer committed to a diverse and inclusive workplace.
Role Summary
As the Associate Creative Producer, Core within the Creative and Player Services team, you are the engine room of global marketing campaigns across Core game titles. You will manage the end-to-end lifecycle of marketing assets—from high-impact cinematic trailers and key art to social media beats and performance marketing collateral. You will act at the intersection of Brand, Creative, and Production to ensure projects are delivered on time, on budget, and to the highest quality standards.
What You’ll Do
- Project Lifecycle Management: Oversee the production pipeline for global marketing assets. Work with the Lead producer and project manager to define project scopes, create detailed schedules, and manage resource allocation.
- Stakeholder Orchestration: Act as the primary liaison between Brand Managers in the Business Units and the internal Creative team and external vendors to deliver high-impact content including trailers, social, in-game, statics, CRM, and copywriting.
- Budget Oversight: Ensure projects remain within fiscal guardrails, flagging overages in advance. Support PMs with opening contracts and work with Brand teams to ensure vendor POs are opened and paid on time.
- Pipeline Optimization: Maintain production workflows between Business Units and marketing teams. Iterate on these workflows with the Lead Producer and Operations teams to improve processes.
- Quality Control: Ensure all assets meet brand guidelines, legal & ratings requirements, and platform or channel specifications (Social, Sony, Microsoft, Nintendo).
- Risk Mitigation: Identify potential bottlenecks in the creative process early and implement solutions to keep the project on track.
What Will Make You A Great Fit
- 2-3 years in production or relevant experience in Gaming, Creative Agency, or Entertainment.
- Understanding of the game development cycle and marketing milestones (Wishlist, Announce, Launch).
- Familiarity with project management tools, particularly Adobe Workfront and AEM Assets. Miro and Adobe Creative Suite familiarity is a plus.
- Production-minded with knowledge of creative asset production and video post-production workflows.
- Ability to "translate" creative feedback into actionable tasks.
The Ideal Candidate
- "Calm in the Storm" persona: Ability to provide a Plan B when deadlines are tight and technical issues arise.
- Bilingual in "Dev" and "Marketing": Ability to find the middle ground between developer polish needs and marketing speed requirements.
- Process-Driven: Follows established workflows and assists in assessing, iterating, and building improved processes.
- Gaming Passion: Understands the specific needs of game marketing (e.g., why a "UI-off" screenshot is better for a vibe-check).
Bonus Points
- Experience on a central services team or working cross-functionally.
- Familiarity with Adobe Creative Suite and creative asset pipelines.
- Familiarity with Unreal Engine (specifically as it pertains to Cinematics/Sequencer).
- Experience working with Social media teams.
Compensation and Employment
- Pay Range: $90,900 to $120,000 per year for California locations.
- Total Compensation: Base pay varies based on market location, individualized factors, job-related knowledge, skills, experience, and objective business considerations. Total package may include bonus and/or equity awards plus medical, financial, and other benefits.
- Status: This is an "at-will" position. 2K reserves the right to modify compensation and benefit programs at any time.
- Work Model: #LI-Hybrid