About the role
Company Overview
Playa Games is a developer of mobile games based in Hamburg, overlooking the Binnenalster. Since 2009, the company has developed, published, and marketed its own role-playing games, including Shakes & Fidget and Mobile Dungeon. The company follows a clear mobile-first approach, supplemented by platforms like Steam. The team consists of approximately 60 employees covering development, design, and marketing. Playa Games is part of the Stillfront Group, a global gaming company.
About the Role
- Plan, manage, and optimize performance marketing campaigns across all relevant networks.
- Analyze campaign performance, monitor relevant marketing metrics, and provide actionable recommendations.
- Collaborate closely with the Team Lead Marketing and Head of Studio, contributing expertise to strategic decisions.
- Work with the content team to support analyses with data and context.
- Develop campaign setups, test new approaches and channels, and derive reliable learnings.
Candidate Profile
- Proven experience in performance marketing with autonomous responsibility for campaigns and budgets, ideally in the mobile gaming or app environment.
- Practical knowledge of major advertising networks and budget allocation strategies.
- Proficiency in handling campaign data and standard marketing KPIs.
- Experience with marketing tech tools such as AppsFlyer is preferred.
- Self-organized, pragmatic working style with the ability to make independent decisions and a desire to build things.
- Fluency in German and good English language skills.
Benefits and Perks
- Mobile remote work and flexible working hours.
- Full coverage of costs for the Deutschlandticket.
- Use of the professional company-owned fitness studio, including personal training.
- Provision of snacks, beverages, and daily lunch.
- Modern workplace equipment including ergonomic chairs, height-adjustable tables, and laptops.
- Team environment with flat hierarchies and regular team events.
- Office location in Hamburg, directly on the Binnenalster.
Company Structure and Vision
Playa Games is part of the Stillfront Group, a group of independent developers, publishers, and distributors of digital games. Stillfront is a global company with over 1,400 employees, developing a wide range of games including strategy, simulation, RPG, action, and casual titles. The group is listed on the Nasdaq Stockholm.