About the role
Company Overview
2K creates iconic, culture-shaping video games including NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, XCOM, WWE 2K, TopSpin, and PGA TOUR 2K. The company is powered by studios including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab. 2K is an equal opportunity employer committed to a diverse and inclusive workplace.
Role Summary
The Senior Manager, Social & Community owns the community management and social marketing vision, strategy, and execution for the WWE 2K and PGA TOUR 2K franchises. This role leads a team of Digital Community & Social Media Managers and external agency partners. Key responsibilities include acting as the voice of the community, player advocate, and driver of social marketing strategy across platforms like Steam, Discord, Reddit, YouTube, Twitch, TikTok, and console storefronts. This is a strategic and hands-on role requiring collaboration with Development and Global Marketing teams.
Key Responsibilities
Team Leadership
- Lead, coach, and develop a team of Digital Community & Social Media Managers, establishing goals, growth plans, and standards.
- Own the community and social operating model, including staffing, coverage during live windows, escalation paths, tone of voice, publishing cadence, and moderation standards.
- Manage external community, social, and moderation agencies, including scopes of work, budgets, response messaging, and moderation guides (Discord/Steam).
- Serve as the senior community and social voice; make critical decisions and navigate cross-functional conversations regarding player experience.
Digital Community Relations (Voice of the Consumer)
- Set engagement strategies for Steam, Discord, Reddit, and emerging platforms.
- Partner with Brand, Creator/Influencer, Communications, Insights & Analytics, and development partners (Visual Concepts and HB Studios) to advocate for player needs.
- Own the feedback loop, cross-leveraging learnings between franchises and the wider 2K sports portfolio.
- Utilize analytics and social listening tools to identify player needs and produce decision-ready reporting for leadership.
- Coordinate community-facing requests of development teams, including patch/season communications, roster/course updates, and live issue response.
Social Marketing
- Serve as the social marketing expert, prioritizing and streamlining cross-functional efforts.
- Develop platform-specific global social marketing strategies to increase presence and cultural relevance.
- Execute social campaigns driven by audience insights, from annual launches through live seasons.
- Steer creative ideation and content development.
- Ensure community insights inform social creative, and social performance informs community strategy.
Community & Social Growth Strategy
- Define community growth strategies across all platforms.
- Develop flagship community programs such as creator showcases, community councils, in-game creation/course design spotlights, tournaments, and seasonal moments.
- Partner with Creator/Influencer Marketing to engage and grow communities.
- Integrate community and social activations into master Go-To-Market strategies.
- Establish and report on community/social performance metrics (campaign performance, channel engagement, player sentiment).
- Monitor and recommend new platforms, tools, formats, and trends.
Collaboration and Communication
- Collaborate with Global Brand Marketing, Communications, Creator/Influencer Marketing, Product Development, Insights & Analytics, Partnerships & Licensing, and Legal.
- Present strategies, plans, and findings to stakeholders to influence product and marketing roadmaps.
- Evangelize goals to ensure internal teams, agencies, and developers work in lock-step.
Qualifications
Required
- 6–8+ years of experience in digital community building and/or social marketing within gaming, media, or entertainment.
- Experience leading people and/or agency teams.
- Proven track record supporting live service and/or annualized titles; comfort with the cadence of seasons, patches, and launch windows.
- Deep understanding of community and social platform nuances (especially Steam, Reddit, Twitch, YouTube, Discord, and TikTok) and the creator/influencer ecosystem.
- Proficiency with community, social, and reporting tools such as LevelUp, Radarly, Discord analytics, Tubular, and Sprinklr.
- Ability to aggregate, synthesize, and analyze data to provide clear recommendations.
- Excellent written and interpersonal communication skills.
- Powerful presentation skills and ability to create compelling presentations for leadership.
- Strong cross-functional leadership and ability to navigate a matrixed organization.
- Ability to make quick, measured decisions and handle difficult conversations.
- Highly collaborative, intellectually curious, organized, and proactive.
- Knowledge of the video game landscape; specific enthusiasm for sports games (WWE 2K and PGA TOUR 2K preferred), wrestling, and/or golf culture.
- Must be able to work onsite in the Los Angeles, CA office Tuesday–Thursday.
- Must be legally authorized to work in the United States without current or future visa sponsorship.
Preferred
- Experience working with global or international teams.
Compensation and Benefits
- Base Pay Range: $153,600 – $230,300 per year.
- Variable Compensation: May include bonus and/or equity awards.
- Benefits: Full range of medical, financial, and other benefits.
- Note: Compensation is based on market location, skills, experience, and other objective business considerations. Positions are "at-will."