Lead Creative Strategist

Company Overview

Tripledot Studios is one of the largest independent mobile games companies in the world. The company is a multi-award-winning organisation with a global 2,500+ strong team across 12 studios. Their portfolio includes major mobile gaming titles, reaching top chart positions and engaging over 25 million daily active users. Their guiding principle is that when people love what they do, what they do will be loved by others.

About Ludios

Ludios ("The Game People") is a studio within Tripledot Studios, led by Eyal (co-founder of Tripledot). The studio focuses on making and publishing casual, free-to-play mobile games. The team is based across APAC, with the majority of development occurring in Jakarta and Melbourne. They are data-driven, creative, and currently working on projects including one built around a globally recognised IP and several original titles.

Role Overview

The Lead Creative Strategist is responsible for taking a concept from ground zero to launch. This involves every process from generating ideas to the final stages of production, including sourcing and collaborating with production partners and artists. The role requires cooperating with both internal and external teams.

Key Responsibilities

• Drive the creative direction of advertising, developing original concepts, hooks and gameplay ideas across video, playable, static, UGC and new formats.
• Play a leading creative role in the launch of an ambitious new title, helping shape how the game is introduced to players and brought to market.
• Take ideas beyond the brief: rapidly developing, prototyping and testing concepts to understand what works, and staying hands-on in the creative process where it adds the most value.
• Work closely with creative teams and partners to turn strong ideas into high-quality executions, providing clear creative direction and pushing the work from concept through to launch.
• Use performance data, audience insight and creative intuition to understand why ideas succeed, identify new opportunities and continuously evolve the creative approach.
• Explore new tools, technologies and production methods to experiment faster, try more ambitious ideas and find new ways to reach players.
• Partner closely with UA, Product, Community and Creative teams to identify opportunities, challenge existing approaches and align creative thinking across the business.
• Help raise the creative bar across the studio and shape how the creative marketing function develops.

Required Skills, Knowledge, and Expertise

• Proven experience in creative strategy, creative production, or digital marketing, ideally within gaming or another fast-paced digital environment.
• Strong understanding of creative strategy and the performance marketing ecosystem, with experience across multiple channels and formats.
• Significant experience creating or leading contemporary ad creative, with a strong understanding of what makes content engaging and effective.
• Highly creative and idea-driven, with the ability to turn insights into distinctive and compelling concepts.
• Strong understanding of marketing and creative performance metrics, with the ability to connect creative decisions to business outcomes.
• Ambitious, forward-thinking, and excited about marketing, with a willingness to experiment and adopt new ways of working.
• Able to balance strategic thinking, delegation, and hands-on execution.
• Strong communication and collaboration skills, with the confidence to present ideas and influence stakeholders.

Working at Tripledot

• Hybrid Working
• 20 days fully remote working: Work from anywhere in the world, 20 days of the year.
• Superannuation: Company-paid superannuation plan.
• Continuous Professional Development: Opportunities for professional development.
• Private Medical Cover: Monthly stipend to cover private medical cover (to be transitioned to a company-paid health insurance plan as the team grows).
• Employee Assistance Program: Confidential support program.
• Family Forming Support: Support for family forming/fertility journeys (subject to policy).