Game Designer

Role Overview

Are you passionate about creating memorable player experiences that delight millions of players every day? Do you thrive on solving complex design challenges that span multiple systems, teams and player journeys? We're looking for a strategic and creative Senior Game Designer to join the Player Value team in Candy Crush Saga. In this role, you'll shape some of the most important moments in a player's experience, from their first session through their long-term journey, creating experiences that maximize player value, engagement and delight. You'll have the opportunity to influence the game at a holistic level, working across multiple initiatives and collaborating with teams throughout Candy Crush Saga.

Your Role Within the Kingdom

As a Senior Game Designer in the Player Value team, you'll work in a collaborative, fast-paced environment alongside Product Managers, UX Designers, Data Scientists, Engineers and other Game Designers to identify and redesign the moments that matter most to players.

You'll think beyond individual features, taking a holistic view of the player journey to create cohesive experiences that improve onboarding, progression, motivation, retention and long-term engagement. From reimagining the first-time user experience to evolving key player journeys, you'll connect insights across the game and drive design strategies that elevate the overall player experience.

Key Responsibilities

• Own the design of high-impact player experiences that span multiple features, systems and teams.
• Shape and evolve key player journeys, including onboarding, progression, rewards and other critical moments that influence long-term engagement.
• Develop a holistic vision for player value, ensuring experiences feel meaningful, rewarding and cohesive throughout the game.
• Drive discovery and concept development for strategic opportunities that improve player satisfaction, engagement and business outcomes.
• Collaborate across multiple product teams to align experiences into a seamless player journey.
• Create clear design documentation, player journey maps and experience frameworks to communicate vision and drive execution.
• Use qualitative research, player feedback and quantitative data to identify friction points, uncover opportunities and validate design decisions.
• Stay informed on market trends, player expectations and emerging design practices, bringing fresh thinking into the team.
• Champion systems thinking, ensuring new experiences complement the broader Candy Crush ecosystem and reinforce long-term player value.

Skills

• Strategic Thinker: Able to zoom out and design experiences from a player journey perspective, balancing immediate needs with long-term engagement.
• Systems Designer: Comfortable designing across interconnected features and understanding how multiple systems combine to shape player experience.
• Player-Centric: Passionate about understanding player motivations and creating experiences that surprise, delight and build lasting relationships with the game.
• Analytical: Uses data, experimentation and player insights to inform decisions and continuously improve experiences.
• Collaborative Influencer: Excels at working across disciplines and multiple teams, building alignment and driving initiatives that span organizational boundaries.
• Creative Problem Solver: Brings innovative thinking to complex design challenges, identifying opportunities to create meaningful player value at scale.
• Market Awareness: Deep understanding of casual and free-to-play games, player psychology and evolving industry trends.

Bonus Points

• Experience designing player journeys, onboarding, progression, reward systems or engagement loops.
• Experience driving initiatives that span multiple product teams or game systems.
• Experience with UX, service design or product strategy.
• Experience leading discovery work and defining product vision for ambiguous problem spaces.

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta.

About Us

We bring moments of magic to hundreds of millions of people every single day. We create unforgettable games that are loved around the world. We take the art and science of gaming to the next level through curiosity for the unexplored, passion for games, respect for each other, and love for our players.

• Who we are: King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch. We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the company.
• Our passion: Making great games is incredibly challenging but we’ve proven it can be done… and we see a world of possibilities ahead. We’re challenging ourselves to dream bigger in a Seriously Playful way. We’re experimenting, learning, and adapting continuously to shape the industry in ways yet to be imagined. We’re passionate about bringing moments of magic to our players and we’re not afraid to have fun along the way. Above all, we play as a team, helping each other have impact on a massive scale. And we’ll know we’ve outdone ourselves when we’ve inspired the world to play.